Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just how many brands are not in the category they think they are. When was the...

How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only pieces of the puzzle. A brand is a combination of...

I think it's pretty clear to everyone in business that NOT knowing your target customers costs a lot - sometimes the business itself! (Think Kodak, Nokia, Borders) So let me ask you this; how well do you really know your...

Are you like most businesses? Do you have a plan you are following that will (hopefully) enable you to reach your goals? In order to meet them, we are often looking to make changes, large or small, in our organisation...

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year...

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is in fact an enabler, at least when used properly and appropriately. So what is disrupting business as usual? It's the customer, especially...

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers' behaviour following the global covid lockdown...

I was recently reminded of a famous and inspiring quote from Winston Churchill's address to Harrow School in the UK back in 1941. It was certainly one of his shortest speeches, but probably also one of his most quoted. He...

What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it is a department that integrates and analyses information from multiple...

Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami University a few years ago on brand image and personality. These...