This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe. Select one fo the topic areas we cover or see our latest posts below.
7 Secrets to Business Growth from Leading Global Brands
Consultants get contacted for all sorts of - admittedly sometimes strange - requests for support from their clients. However, when I get several people asking...
Your Brand has an Image, but Does it Have a Great Personality
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and its value to them...
Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then...
The 23 Keys to Creating Raving Fans Part 2
This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don't...
The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate...
How to Make a Great Customer-Centric Web Design
Web design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve...
24 Factors to Consider in Pricing your Product, Service or Solution.
We have a treat for you today. It's a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He...
Should CMOs Concentrate on Brand Building or Business Growth?
Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the...
How to Sell More to Less People: Essentials of Segmentation
Businesses often make the mistake of trying to sell to everyone. Are you guilty of this? Why is this a mistake? Well, if you try...
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