Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

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The Exciting Future of Brand Building comes from Customer Centricity

Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the early 80's, companies began taking a serious look at their marketing strategies. Many organisations realised...
Taking local brands to global success

5 Rules for Rolling Out a Successful Local Brand into Global Markets

I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for thinking that they were speaking about the current need for...
Grouping category users

You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)

The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just how many brands are not in the category they think they are. When was the...
Brand recognition

How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!

How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only pieces of the puzzle. A brand is a combination of...
Target customer

The Risks of Not Knowing All 12 Essential Elements of Your Target Customer

I think it's pretty clear to everyone in business that NOT knowing your target customers costs a lot - sometimes the business itself! (Think Kodak, Nokia, Borders) So let me ask you this; how well do you really know your...
motivation gbdef

13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

Are you like most businesses? Do you have a plan you are following that will (hopefully) enable you to reach your goals? In order to meet them, we are often looking to make changes, large or small, in our organisation...
Most popular posts

Top 10 Most Popular Articles on Customer Centricity of 2021

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year...
Customer centricity

Technology is not a Disruptor, but a Powerful Customer-First Strategy is!

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is in fact an enabler, at least when used properly and appropriately. So what is disrupting business as usual? It's the customer, especially...
Customer centricity

10 Ways to Immediately Improve Your Customer Centricity

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers' behaviour following the global covid lockdown...
Succeed in business

Never Give Up! How to Succeed in Business When Everyone Else is Failing

I was recently reminded of a famous and inspiring quote from Winston Churchill's address to Harrow School in the UK back in 1941. It was certainly one of his shortest speeches, but probably also one of his most quoted. He...

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