C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Marketing & Brand Building
One of my clients, who is following the 50 weekly actions for customer centric excellence as described in my book Winning Customer Centricity, recently asked me for some ideas on… Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking… I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for… If you’re a regular reader here – and if not, then please sign up below so you don’t miss future posts – you’ll know my 7-step CatSight™ Process for Insight… How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only… I think it’s pretty clear to everyone in business that NOT knowing your target customers costs a lot – sometimes the business itself! (Think Kodak, Nokia, Borders) So let… Are you like most businesses? Do you have a plan you are following that will (hopefully) enable you to reach your goals? In order to meet them, we are often… We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the… Consultants get contacted for all sorts of – admittedly sometimes strange – requests for support from their clients. However, when I get several people asking for help in the same… Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami…
How to Easily Use Customer Co-creation for Profitable Growth
The Exciting Future of Brand Building comes from Customer Centricity
5 Rules for Rolling Out a Successful Local Brand into Global Markets
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
10 Ways to Immediately Improve Your Customer Centricity
7 Secrets to Business Growth from Leading Global Brands
Your Brand has an Image, but Does it Have a Great Personality too?
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