C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Marketing & Brand Building
Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I am… How do you know when you have too many variants in your brand portfolio? In my opinion, the answer is that it’s when you can’t answer that question! Can you? One of… Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking… Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at… Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?… Consultants get contacted for all sorts of – admittedly sometimes strange – requests for support from their clients. However, when I get several people asking for help in the same… Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas…. How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t… I presented last week at an exciting, forward-looking conference in Fort Lauderdale, USA. It was ITEXPO, a successful conference celebrating its twentieth anniversary this year! The huge turnout of thousands…
Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.
Brand Portfolio Secrets to Success (5 Things You Need to Know)
The Future of Brand Building is Customer Centricity
What you need to know about Brand Image, Personality & Archetypes
Is Packaging Part of Product or Promotion? Should it be Both?
7 Secrets to Business Growth from Leading Global Brands
How Marketers Can Benefit From More Than Technology: Modern Marketing
How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer
AI and ML are Taking Digital Marketing to the Next Level
Top 10 Posts on Brand Building Strategies of 2018
Most Popular Posts
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Five Rules of Customer Observation for Greater Success One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but u... - 7 Ways to Deliver Awesome Customer Service
- What Customer First Strategies Really Are (And What They’re Not!) Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter!
An interesting article on...
- What you need to know about Brand Image, Personality & Archetypes Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miam...
- Is it Time to Do Away with Market Research Departments? What's your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends?
I am probably in the third camp. No, if...
- The 6 Best Ways to Show you Respect your Customers More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
- Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I...
- You’ve Got Data? Well Don’t Start There! Did the title about Data make you curious? Great!
Of course, in today's data-rich environment I'm not really suggesting that you actually ignore it! Howev...
- Are you Jeopardising your Customers’ Loyalty? Or is it Going to Disappear Anyway? As you have no doubt already noticed, my Blog posts and those of many other Bloggers too, are often prompted by real-world experiences. This week is no ex...
- Getting to Yes: A 7-step Roadmap to Successful Project Management I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means...
