C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Marketing & Brand Building
We have a treat for you today. It’s a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of… Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I… Denyse Drummond-Dunn · How to sell more to less: the essentials of segmentation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” … Denyse Drummond-Dunn · The Good, Bad and Downright Ugly Parts of a Head of Marketing Job “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they… What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well,… Why do companies still try to cheat their customers? Is it because they think we won’t notice? Or do they believe that there are enough people willing to buy their… Denyse Drummond-Dunn · How to Take Local Brands Global: The 5 Rules to Fortune I remember reading an article in the Financial Times a few years ago, that challenged companies… Denyse Drummond-Dunn · Are smart things really smart or is it just smart marketing? “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”… Denyse Drummond-Dunn · You’re not competing in the category you think your are “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Many… One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a…
24 Factors to Consider in Pricing your Product, Service or Solution.
Should CMOs Concentrate on Brand Building or Business Growth?
How to Sell More to Less People: Essentials of Segmentation
The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
How to Cheat The Customer – or Not!
How to Take Local Brands Global: The 5 Rules to Fortune
Are Smart Things Really Smart or is it Just Smart Marketing?
You’re Not Competing In The Category You Think You Are! (How to Find Out)
Why UX Design is Vital to User Satisfaction and Ongoing Job Security
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