C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Marketing & Brand Building
What makes a great website? What makes a website great for your customers? What makes a website great for your potential customers? The answers to these questions will help you… Most major organisations conduct some sort of societal trend following. It might surprise you to hear that I believe that this is a huge problem! Think about it. They are… I’d like to start this post with a story about some great leaders. As you know, I published my book Winning Customer Centricity a few years ago. And being the… How do you know when you have too many variants in your brand portfolio? In my opinion, the answer is that it’s when you can’t answer that question! Can you? One of… Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? Or do you consider it to be an integral part… Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do…. One of my clients, who is following the 50 weekly actions for customer centric excellence as described in my book Winning Customer Centricity, recently asked me for some ideas on… Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking… I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for… If you’re a regular reader here – and if not, then please sign up below so you don’t miss future posts – you’ll know my 7-step CatSight™ Process for Insight…
Win Online: 9 Ways to Make a Great Website that Engages More Successfully
10 Steps to Turn Trend Following into a Competitive Advantage
7 Ideas to from Great Leaders to Make Your Leadership Style More Effective
5 Secrets You Need to Know About Brand Portfolio Success
Packaging: Are You Using This Free Channel For Communicating With Your Customers?
10 Ways to Improve Customer Centricity Today
How to Easily Use Customer Co-creation for Profitable Growth
The Exciting Future of Brand Building comes from Customer Centricity
5 Rules for Rolling Out a Successful Local Brand into Global Markets
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
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