C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Marketing & Brand Building
How do you know when you have too many variants in your brand portfolio? In my opinion, the answer is that it’s when you can’t answer that question! Can you? One of… Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? Or do you consider it to be an integral part… Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do…. One of my clients, who is following the 50 weekly actions for customer centric excellence as described in my book Winning Customer Centricity, recently asked me for some ideas on… Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking… I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for… If you’re a regular reader here – and if not, then please sign up below so you don’t miss future posts – you’ll know my 7-step CatSight™ Process for Insight… How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only… I think it’s pretty clear to everyone in business that NOT knowing your target customers costs a lot – sometimes the business itself! (Think Kodak, Nokia, Borders) So let… Are you like most businesses? Do you have a plan you are following that will (hopefully) enable you to reach your goals? In order to meet them, we are often…
5 Secrets You Need to Know About Brand Portfolio Success
Are You Using This Free Channel For Communicating With Your Customers?
10 Ways to Improve your Customer Centricity Today
How to Easily Use Customer Co-creation for Profitable Growth
The Exciting Future of Brand Building comes from Customer Centricity
5 Rules for Rolling Out a Successful Local Brand into Global Markets
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
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