C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Market Research, Insight, Data analysis
How the Best Marketers are Getting More Actionable Insights
Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer collaboration and sharing enables greater underst anding and deeper insights.
The 6 Best Ways to Show you Respect your Customers
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinking about customer…
Is Packaging Part of Product or Promotion? Should it be Both?
Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?…
Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too…
Ten Reasons Why You Should NOT Conduct Market Research
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for NOT running a market research…
The Secrets to Growth. How to Get New Customers
This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for a web design company, most…
What Customers Want Today. (And How to Give It To Them!)
As a customer centricity champion, just like you I hope, I spend a lot of my time researching what customers want. I’m always trying to understand exactly what their preferences…
Three Clever Ways to Know the Competition Better
What is the secret to success in business? That’s easy! It’s how well you know the competition. Alright, maybe this is a slightly over-simplified perspective, but it always surprises me…
5 Business Success Factors (So You’re Ready for Anything!)
We are sweltering in the Northern Hemisphere with record temperatures, so here’s a “cool” idea on how businesses can get ready for anything by applying these success factors. Every winter,…
How Well Do you Know Your Customers? 13 Questions your Boss Expects you to Answer
Be a true leader; share this post with the members of your team who need the inspiration and support. Your boss expects you to be able to answer all his…
Most Popular Posts
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Five Rules of Customer Observation for Greater Success One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but u... - 7 Ways to Deliver Awesome Customer Service
- What Customer First Strategies Really Are (And What They’re Not!) Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter!
An interesting article on...
- What you need to know about Brand Image, Personality & Archetypes Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miam...
- Is it Time to Do Away with Market Research Departments? What's your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends?
I am probably in the third camp. No, if...
- The 6 Best Ways to Show you Respect your Customers More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
- Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I...
- You’ve Got Data? Well Don’t Start There! Did the title about Data make you curious? Great!
Of course, in today's data-rich environment I'm not really suggesting that you actually ignore it! Howev...
- Are you Jeopardising your Customers’ Loyalty? Or is it Going to Disappear Anyway? As you have no doubt already noticed, my Blog posts and those of many other Bloggers too, are often prompted by real-world experiences. This week is no ex...
- Getting to Yes: A 7-step Roadmap to Successful Project Management I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means...
