This Blog is for everyone wanting to become more customer centric.

We cover both online and offline best practices from across the globe. Select one fo the topic areas we cover or see our latest posts below.

customer gaddafcc

10 Ways to Improve Customer Centricity Today

Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your...
what customers want

Are You Giving What Customers Want Today?

As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too...
Think Customer First

Why Your Company Needs to Adopt a Customer First Strategy

Denyse Drummond-Dunn · What a customer first strategy means today “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become...
Customer co-creation

How to Easily Use Customer Co-creation for Profitable Growth

One of my clients, who is following the 50 weekly actions for customer centric excellence as described in my book Winning Customer Centricity, recently asked...
respect your customers

The 6 Best Ways to Show you Respect Customers

I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview...
Better data analysis

Got Data? It’s Never Big Enough For Business’s New Demands

Did the title that you've got data make you curious? Great!  Of course, in today's data-rich environment I'm not really suggesting that you ignore it...
Customer first strategy

How Your Business Can Quickly Adopt a Customer First Strategy

Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills...
shopping gdbfcfe

The Exciting Future of Brand Building comes from Customer Centricity

Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the...
Taking local brands global

5 Rules for Rolling Out a Successful Local Brand into Global Markets

I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now...

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