The Blog for Everyone Who Wants to Put Customers at the Heart of Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Ignite enthusiasm

How Your Executive Team Can Ignite Enthusiasm for Your New Company Vision

Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just see how Netflix, Amazon, Google...
Strategy failure

7 Reasons Why Your Customer First Strategy Adoption Will Fail!

Every CEO knows that a stronger customer focus can be the answer to many - dare I say most? - of their business challenges! So...
The essentials of a great website

Win Online: 9 Ways to Make a Great Website that Engages More

What makes a great website? What makes a website great for your customers? What makes a website great for your potential customers? The answers to...
All industries need a customer first strategy

Essentials of a Customer First Strategy Every Industry Needs to Adopt

Every business should strive to improve their customers' experience with their products and services. Adopting a customer first strategy is therefore often mentioned as a...
Customer journey map

5 Powerful Ways to Upgrade Your Customer Journey Maps

Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries are still in turmoil after...
Successful leadership

7 Ideas from Great Leaders to Make Your Leadership Style More Effective

I'd like to start this post with a story about some great leaders. As you know, I published my book Winning Customer Centricity a few...
Customer service excellence

The New Qualities for Customer Service Excellence

The covid pandemic clearly highlighted those companies that truly care about their customers and which provide customer service excellence. If a company claims to be...
Optimised brand portfolio

5 Secrets You Need to Know About Brand Portfolio Success

How do you know when your brand portfolio has too many variants? In my opinion, the answer is that it’s when you can’t answer that...
snow g  e

Adopting a Customer First Strategy. Even the Police Can Get it Right!

In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about...

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