This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe. Select one fo the topic areas we cover or see our latest posts below.
Your Brand has an Image, but Does it Have a Great Personality too?
Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami…
Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas…
The 23 Keys to Creating Raving Fans Part 2
This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don’t forget that you can download…
The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts because its length and…
How to Make a Great Customer-Centric Web Design
Web design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital adoption has expanded…
24 Factors to Consider in Pricing your Product, Service or Solution.
We have a treat for you today. It’s a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of…
Should CMOs Concentrate on Brand Building or Business Growth?
Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I…
How to Sell More to Less People: Essentials of Segmentation
Businesses often make the mistake of trying to sell to everyone. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end…
How to Measure Customer Centricity the Right Way
Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I hope), I spend a lot of my time searching how to…
The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately an under-utilised tool…
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Your Brand has an Image, but Does i...
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami...
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How People Recognise Brands: I Can...
How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only p...
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Five Brilliant Ideas to Boost your...
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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A Winning Marketing Plan: 9 Questio...
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be, r...
