Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Customer satisfaction doesn't last as long as it used to. We've all become extremely demanding, thanks to constant new offers of innovation and novelty...

How can some companies deliver awesome customer service while others get it so totally wrong?! I want to share a personal story of disinterested client...

Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with...

How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of your top three objectives! Innovation isn't...

In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are...

In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy...

Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This...

Customer retention is essential for the long-term success of any business.  We all know happy customers are more likely to make repeat purchases, provide...

It's time to move from customer satisfaction to customer delight. After all, no one wants to be good when they can be great! These days, providing a...

In today's fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both...