Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when they adopt the strategy. I, therefore, thought it would be useful to share the topics my clients ask me about...

The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However, like any strategy, a customer-first approach has pros and cons. Therefore I thought it would...

As a leader, you know that customer centricity is critical to the success of your business. However, it is not enough to pay lip service to this concept; you must make it an integral part of your company's culture and...

Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer relationships. In today's ever-changing business environment, organisations seek innovative ways to differentiate themselves from their competitors. While many...

Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if ChatGPT wasn't enough to get everyone excited, OpenAI surpassed itself by upgrading to ChatGPT4! And competitors are forced to launch...

I know, you probably don't want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and engagement. Since covid, people have changed their perspective on many categories. They have also adapted...

A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don't understand why it is their best business investment for growth as well. So I thought I would...

Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just see how Netflix, Amazon, Google, Facebook and Tesla have reinvented themselves in the past few years. And we've all seen...

Every CEO knows that a stronger customer focus can be the answer to many - dare I say most? - of their business challenges! So why do so many companies continue to struggle in successfully adopting a customer-first strategy and...

What makes a great website? What makes a website great for your customers? What makes a website great for your potential customers? The answers to these questions will help you to publish a successful website. One that encourages current and...