This Blog is for everyone wanting to become more customer centric.

What is the secret to success in business? That's easy! It's how well you know the competition. Alright, maybe this is a slightly over-simplified perspective...

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? Here are some tips and...

We are sweltering in the Northern Hemisphere with record temperatures, so here's a "cool" idea on how businesses can get ready for anything by applying...

Be a true leader; share this post with the members of your team who need the inspiration and support. Your boss expects you to be...

One of C3Centricity's annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year's...

"There may be customers without brands, but there are NO brands without customers!" I am often quoted as saying this and yet I still find...

I've just returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore and I was blown away by the...

Our customers are getting smarter every day. But are we performing smart marketing too? I don't think so. When I have the chance to look...

Although there is no magic bullet to transform your business into a successful powerhouse, I have witnessed similarities amongst those that grow more profitably. And...