Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question...

How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of your top three objectives! Innovation isn't just a buzzword; it's a critical component of success. Companies that embrace innovation consistently...

In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that sustain a business and drive customer retention, advocacy, and long-term profitability. In today’s competitive market...

In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace customer-centric practices. Numerous barriers can hinder the journey toward...

Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This post explores how businesses can embrace omnichannel experiences, self-service solutions, and data-driven personalisation to create...

Customer retention is essential for the long-term success of any business.  We all know that happy customers are more likely to make repeat purchases, provide positive reviews, and refer others to your business. But how do you keep customers happy? Here...

It's time to move from customer satisfaction to customer delight. After all, no one wants to be good when they can be great! These days, providing a delightful, personalized experience for customers is no longer just a luxury—it's a necessity...

In today's fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital practices. These approaches enable organizations to gain valuable insights, enhance their products/services, and deliver the exceptional experiences our customers have...

If you're reading this, then you are probably eager to delight your customers and take your service to new heights. Well, you're in the right place to learn how to give outstanding customer service. In this article, we will explore...

If you haven't already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the business landscape, customers demand more from their interactions with companies. They expect personalised, seamless experiences across all channels and touchpoints...