This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
What Customer First Strategies Really Are (And What They’re Not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR by Ray Poynter prompted this…
Is Packaging Part of Product or Promotion? Should it be Both?
Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?…
Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too…
7 Secrets to Business Growth from Leading Global Brands
Consultants get contacted for all sorts of – admittedly sometimes strange – requests for support from their clients. However, when I get several people asking for help in the same…
Fundamentals of a Customer First Strategy For Every Industry
Every industry strives to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore in many company objectives. Unfortunately it rarely goes beyond the…
How Marketers Can Benefit From More Than Technology: Modern Marketing
Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas….
How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer
How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t…
Adopting a Customer First Strategy. Even the Police Can Get it Right!
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about how they appear to be…
AI and ML are Taking Digital Marketing to the Next Level
I presented last week at an exciting, forward-looking conference in Fort Lauderdale, USA. It was ITEXPO, a successful conference celebrating its twentieth anniversary this year! The huge turnout of thousands…
Ten Reasons Why You Should NOT Conduct Market Research
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for NOT running a market research…
Most Popular Posts
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Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but u...
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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The 6 Best Ways to Show you Respect your Customers
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
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How to Map Your Customer Journey & Overlay their Emotions
With the travel and leisure industries in turmoil at the moment, now is a good time for them to review how they treat their customers. And mapping their cu...
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How to Succeed in Leadership, Marketing, Innovation and Insight
Although I love quotes, especially about how to succeed, I love success even more. Do you?
One of my favourite quotes on the topic of success comes from W...
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From a Good to a Great Website: 9 Ways to Engage More Successfully
Denyse Drummond-Dunn · What makes a great website?
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”...
