This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
Should CMOs Concentrate on Brand Building or Business Growth?
Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I…
How to Sell More to Less People: Essentials of Segmentation
Businesses often make the mistake of trying to sell to everyone. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end…
How to Measure Customer Centricity the Right Way
As a customer-first strategist (just like you I hope), I spend a lot of my time searching how to better measure customer centricity for my clients. I also do a…
The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately an under-utilised tool…
The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Did you know that the average tenure of a Head of Marketing position…
A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well,…
How to Cheat The Customer – or Not!
Why do companies still try to cheat their customers? Is it because they think we won’t notice? Or do they believe that there are enough people willing to buy their…
Top 20 Most Popular Customer Centricity Articles of 2020
Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world…
Are Smart Things Really Smart or is it Just Smart Marketing?
Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “AI and ML are Taking Digital Marketing to the Next Level.”…
Why UX Design is Vital to User Satisfaction and Ongoing Job Security
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a…
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