Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

D Get to know your customers

What a Short Hospital Stay Taught me About Customer Experience

Examples of exceptional customer experience can come from anywhere! You know that. You keep your eyes and ears open and find inspiration everywhere. So do I. But last week, I had the fright of my life. I returned from visiting my family over the festive season, with an ever-increasing pain in my...
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Customers care about your product's value, not your employees

Customers Care About a Product’s Value, Not How the Company Treats Employees

Your customers only really care about themselves and your product's value to them! I've been a customer champion for most of my career. But with the likes of Richard Branson saying it's employees first, customers second, my confidence was beginning to slide a little. Thank goodness, therefore, for some new research from...
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The customer is your answer, now what's your question!

Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions)

Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read "Customers Care About a Product’s Value, Not How the Company Treats Employees" now and catch up. I knew it would be a provocative question but I still didn't...
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actionable customer insight

A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)

Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Whether you believe that 60% of new product launches fail, or the number is 80% or 95%+, the truth is that successful innovation is rare...
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How to innovate successfully

How to Innovate Successfully (What You’re Still Getting Wrong!)

I've written a number of posts on innovation and yet I still get client requests to further help them innovate successfully! One of the favourite articles here on C3Centricity about the topic is "Improving Ideation, Insight & Innovation: How to Prevent Further Costly Failures."  Despite all the great ideas and...
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Free communication on pack

You’re missing out on A Free Communication Channel! (Any guesses what it is?)

Denyse Drummond-Dunn · You're missing out on A Free Communication Channel! (Any guesses what it is?) “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Are you as shocked as I am, to think that there is a free communication channel which most...
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How to beat the competition

Beat the Competition Next Year (Higher growth, profitability, innovation)

After the mid-year break - and this year it started way sooner thanks to covid-19 - most organisations get into their planning phase for the coming year in earnest. Do you know how you're going to beat the competition next year? If not, then this article will set out some...
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Business planning process

7 Essential Steps to Successful Business Projects (A Useful Roadmap)

Although there is no magic bullet to transform your business into a successful powerhouse, I have witnessed similarities amongst those that grow more profitably. And what they have in common is the process steps of their business projects. Why not compare your own to the elements below and see how...
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Smart marketing for smart customers

Smart Marketing for Smart Customers (What Marketers Need to Know Today)

Our customers are getting smarter every day. But are we performing smart marketing too? I don't think so. When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes...
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