Who I Am & What My Clients Say



Denyse Drummond-Dunn

People are my Passion, Customers my Inspiration, the World my Playground.

Helping You Put Your Customers back at the Heart of Your Business!

C3Centricity is a Global Consultancy that helps companies put their customers where they belong, at the very heart of their business.

To succeed today, brands must capture the hearts AND minds of customers – before the competition does! Do your brands?

Denyse Drummond-Dunn, the Founder, President and Chief Growth Catalyst of C3Centricity, has worked in over 125 countries worldwide so she knows a lot about people, their similarities and differences. Her experience helps organisation fast-track their adoption of a customer-first strategy, so they witness results of improved growth and profitability in record time.

Being a licensed Pilot & certified Divemaster, Denyse also understands the power of differing perspectives, to make smart, strategic decisions—and the importance of being flexible in the face of challenge. Remaining static when agility is required, is not going to get you anywhere today!

Let her Inspire Your Change!


Working with me, you’ll have

Power – Innovative thinking & inspired marketing to outpace the competition, by being ready for every opportunity & risk!
Focus – Deeper knowledge & understanding of the most profitable category & customers for every one of your brands.
Engagement – Long-lasting relationships built on impactful communications, building trust & loyalty, turning brand users into raving fans!

Customers, consumers and clients are important. Whether your business is big or small, it is people who make it successful. Inspired marketing  delivers a win-win outcome for both customers & companies, as well as for society, the planet and far beyond.

My passion for people catalyses businesses to greater customer centricity. Your brands will grow in harmony with your customers needs of today, as well as their dreams and desires for tomorrow.

I can help you lead your company’s journey to increased customer understanding and engagement.  I’m a new-age marketer who combines creativity with cultural sensitivity, while my background in IT enables my clients to thrive in today’s digital world.


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    Michèle Zufferey

    Michèle Zufferey

    Denyse … nous a fourni de précieux conseils sur notre clientèle-cible …. a redéfini notre Unique Selling Proposition et nous a confirmé l’attractivité de nos produits …. et nous a proposé des améliorations de nos communications. Enfin, elle nous a présenté une perspective d’avenir pour nos produits et notre association. Grâce aux conseils très utiles de Denyse, nous savons quelles sont les forces de nos produits et savons comment améliorer la notoriété de notre association.

    Michèle Zufferey
    President, AFGIP


    We are a successful Personal Care outlet but we had lost our identity following rapid growth and a move to larger premises.

    Denyse showed us how to identify a more focused clientele. We then clarified our message to them and brought our branding to life through a fresh new retail experience and more coordinated colour-coding for all our material, including our physical premises.

    President, Personal Care

    Richard Beswick

    Richard Beswick

    A belated thank you for your outstanding presentation. The class was abuzz after your departure. Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.

    I know that the social network dialogue between the class and yourself has begun. One student told me he googled you and got 6 million hits! I would be pleased to invite you to be a guest speaker during my MSc. Market Research class.

    Richard Beswick
    Professor, BSL

    Michael Hoy

    Michael Hoy

    Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.

    It is very important that we use industry experts to address faculty, and I know from their feedback, that some of them will be using your information to good use, in class with our students. I look forward to working with you again soon.

    Michael Hoy
    Professor, Glion IHE

    Renaud Du Pasquier

    Renaud Du Pasquier

    Denyse a apporté son appui à notre Association. Il s’agissait de comprendre pourquoi nous avions de la peine à recruter des clients. Denyse nous a d’abord fait prendre conscience du manque de visibilité de notre image spécifique. Elle nous a fait ressortir les opportunités chez nos clients potentiels et dans les produits proposés. A partir de sa connaissance du terrain et le dépouillement d’un petit questionnaire tout simple elle nous a livré une synthèse forte et des pistes à explorer. Encore un grand merci pour son avis externe et compétent.

    Renaud Du Pasquier
    Président, ASGIP

    Tom De Ruyck

    icon insitesconsulting

    Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.

    Tom De Ruyck
    Managing Partner, Insites Consulting, Belgium

    Joseph Johnson

    Denyse has lectured in my New Product class at Miami. My students found her real-world applications of theoretical principles of New Product development very enlightening. They also found her knowledge of modern marketing methods very useful.

    Joseph Johnson
    Professor, Marketing, Miami University

    Richard Treadwell

    Richard Treadwell

    Denyse was immensely helpful in providing an independent, insightful, external view on our business and our customers. Her participation in our customer research project allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.

    Drawing from her deep experience and understanding of customer behavior around the globe, she was able not only to guide our research effort, but more importantly, to interpret and analyze the results. Her easygoing and direct style facilitated lively and energetic discussion.

    I would highly recommend Denyse for any group looking for fresh eyes, broad experience, and a quick mind to add substantial value to a customer research effort.

    Richard Treadwell
    VP Global Marketing, Biosensors

    Vanessa Oshima

    Coca Cola Logo PNG

    What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points and strengths, before she custom designed the course, materials and goals. This showed me that Denyse doesn’t just write about being customer centric – she IS customer centric in the way she runs her own business. Walking the talk.

    Vanessa Oshima
    Vice President, Corporate Strategy and Planning, Japan, The Coca-Cola Company

    Meltem Karahan

    Denyse is an expert and thought leader in her area of expertise. She worked with our Company’s Global Insights & Analytics community and helped us to become better at turning insights to action.

    Meltem Karahan
    Carlsberg Group


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    Keynotes, Interviews & Conference Talks


    Gain inspiration from these marketing gurus

    CXBuzz Interview With Denyse Drummond-Dunn - April 2021

    BUSS+ Retail Economics Summit 2021 - Turkey (virtual)

    Win a 6-week coaching session at Finding Your Happy!-2021

    Modern marketing: A new paradigm for success-August 2021

    "From the Hip" Shelley Plumb Interviews Denyse-2019

    Five questions your marketing plan should be able to answer-May 2021

    Planung & Analyse Magazine Interview-July 2019

    Lebensmittel Zeitung May 2018

    StartUp.Info Interview: Time to Reflect on Business and Build Your Happiness-March 2021

    Day 2 of IIeX North America: June 14th 2016

    Innovation and Creating Shared Value: The Highly Effective Habits of Innovative Organizations

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    Interview in Lebensmittel Zeitung Original German version May 4th 2018

    Lebensmittel Zeitung May 2018
    Click article to read full interview in German

    Interview in Lebensmittel Zeitung English version May 4th 2018

    Lebensmittel Zeitung May 2018

    Dukascopy TV, Geneva. August 2015. Customer Centricity

    Dukascopy TV, Geneva. April 2016. Top Marketing Trends

    Podcast Interview on The Importance of Having a Customer First Strategy in Business

    CASRO, New York, May 2016: New Rules of Engagement: Why MR should Lead Customer Centricity

    BAQMaR, Belgium, November 2015, Market Research & Insight and the Human Side of Information

    Dukascopy TV, Geneva. October 2016. Customer Centricity in Finance

    Radio interview recorded via Skype. CJ Liu on "Fire It Up with CJ." June 2017

    Dukascopy TV, Geneva, Switzerland. February 2015. Interview on my new book Winning Customer Centricity

    BUSS+ Conference, Turkey

    I hope you enjoy reading this blog post.

    If you want me to catalyse your growth and profitability, just book a call.