ABOUT ME

Who I Am & What My Clients Say

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Aboutus

Denyse Drummond-Dunn

Helping You Put Your Customers back at the Heart of Your Business!

To succeed in business, you must capture the hearts AND minds of customers – before your competition does! Do your brands?

I’ve worked in over 100 countries worldwide so I probably know a lot about your customers! Wherever & whatever your challenge is – understanding, engagement or loyalty – I will catalyse your change.

Being a licensed Pilot & certified Divemaster, I understand the need for differing perspectives, to make smart, strategic decisions—and the importance of being flexible in the face of challenge. Remaining static when agility is required, is not going to get you anywhere today!

Let me Inspire Your Change!

Working with me, you’ll have

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Power – Inspired marketing to outpace the competition, ready for every opportunity & risk!
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Focus – Deeper understanding of the most profitable category & audience for your brand.
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Engagement – Long-lasting relationships built on trust & loyalty, turning brand users into raving fans!

Customers, consumers and clients are important. Whether your business is big or small, it is people who make it successful. Inspired marketing  delivers a win-win outcome for both customers & companies, as well as for society, the planet and far beyond.

My passion for people catalyses businesses to greater customer centricity. Your brands will grow in harmony with your customers needs of today, as well as their dreams and desires for tomorrow.

I can help you lead your company’s journey to increased customer understanding and engagement.  I’m a new-age marketer who combines creativity with cultural sensitivity, while my background in IT enables my clients to thrive in today’s digital world.

LET ME CATALYSE YOUR SUCCESS

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WHAT MY CLIENTS SAY

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Michèle Zufferey

Denyse … nous a fourni de précieux conseils sur notre clientèle-cible …. a redéfini notre Unique Selling Proposition et nous a confirmé l’attractivité de nos produits …. et nous a proposé des améliorations de nos communications. Enfin, elle nous a présenté une perspective d’avenir pour nos produits et notre association. Grâce aux conseils très utiles de Denyse, nous savons quelles sont les forces de nos produits et savons comment améliorer la notoriété de notre association.

Michèle Zufferey
President, AFGIP

We are a successful Personal Care outlet but we had lost our identity following rapid growth and a move to larger premises.

Denyse showed us how to identify a more focused clientele. We then clarified our message to them and brought our branding to life through a fresh new retail experience and more coordinated colour-coding for all our material, including our physical premises.

President, Personal Care
Richard Beswick

A belated thank you for your outstanding presentation. The class was abuzz after your departure. Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.

I know that the social network dialogue between the class and yourself has begun. One student told me he googled you and got 6 million hits! I would be pleased to invite you to be a guest speaker during my MSc. Market Research class.

Richard Beswick
Professor, BSL
Michael Hoy

Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.

It is very important that we use industry experts to address faculty, and I know from their feedback, that some of them will be using your information to good use, in class with our students. I look forward to working with you again soon.

Michael Hoy
Professor, Glion IHE
Renaud Du Pasquier

Denyse a apporté son appui à notre Association. Il s’agissait de comprendre pourquoi nous avions de la peine à recruter des clients. Denyse nous a d’abord fait prendre conscience du manque de visibilité de notre image spécifique. Elle nous a fait ressortir les opportunités chez nos clients potentiels et dans les produits proposés. A partir de sa connaissance du terrain et le dépouillement d’un petit questionnaire tout simple elle nous a livré une synthèse forte et des pistes à explorer. Encore un grand merci pour son avis externe et compétent.

Renaud Du Pasquier
Président, ASGIP
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Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.

Tom De Ruyck
Managing Partner, Insites Consulting, Belgium

Denyse has lectured in my New Product class at Miami. My students found her real-world applications of theoretical principles of New Product development very enlightening. They also found her knowledge of modern marketing methods very useful.

Joseph Johnson
Professor, Marketing, Miami University
Richard Treadwell

Denyse was immensely helpful in providing an independent, insightful, external view on our business and our customers. Her participation in our customer research project allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.

Drawing from her deep experience and understanding of customer behavior around the globe, she was able not only to guide our research effort, but more importantly, to interpret and analyze the results. Her easygoing and direct style facilitated lively and energetic discussion.

I would highly recommend Denyse for any group looking for fresh eyes, broad experience, and a quick mind to add substantial value to a customer research effort.

Richard Treadwell
VP Global Marketing, Biosensors
Coca Cola Logo PNG

What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points and strengths, before she custom designed the course, materials and goals. This showed me that Denyse doesn’t just write about being customer centric – she IS customer centric in the way she runs her own business. Walking the talk.

Vanessa Oshima
Vice President, Corporate Strategy and Planning, Japan, The Coca-Cola Company

Denyse is an expert and thought leader in her area of expertise. She worked with our Company’s Global Insights & Analytics community and helped us to become better at turning insights to action.

Meltem Karahan
Carlsberg Group

I MAKE CHANGE HAPPEN FAST!

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Keynotes, Interviews & Conference Talks

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Interview on The Importance of Having a Customer First Strategy in Business

Planung & Analyse Magazine Interview

Lebensmittel Zeitung May 2018

"From the Hip" Shelley Plumb Interviews Denyse

Innovation and Creating Shared Value: The Highly Effective Habits of Innovative Organizations

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Interview in Lebensmittel Zeitung English version May 4th 2018

Lebensmittel Zeitung May 2018

Interview in Lebensmittel Zeitung Original German version May 4th 2018

Lebensmittel Zeitung May 2018
Click article to read full interview in German

Radio interview recorded via Skype. CJ Liu on "Fire It Up with CJ." June 2017

Dukascopy TV, Geneva. October 2016. Customer Centricity in Finance

Day 2 of IIeX North America: June 14th 2016

CASRO, New York, May 2016: New Rules of Engagement: Why MR should Lead Customer Centricity

Dukascopy TV, Geneva. April 2016. Top Marketing Trends

BAQMaR, Belgium, November 2015, Market Research & Insight and the Human Side of Information

Dukascopy TV, Geneva. August 2015. Customer Centricity

Dukascopy TV, Geneva, Switzerland. February 2015. Interview on my new book Winning Customer Centricity

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