+41 79 93 39 789 info@c3centricity.com

HI I’m Denyse Drummond-Dunn!

During my 30+ year career in global Fortune 500’s, I’ve spoken to customers in over 100 countries worldwide, so I understand them really well; their similarities and their differences.

I work with businesses to enable them do the same, so they can overcome the challenges that are holding them back, with proven, scalable, customer-centric strategies.

My background in IT, global strategy and marketing, enables me not only to help companies like yours survive in the digital marketplace, but to ensure that they thrive!


Business Focus

Identify the optimal category & target for your brands and prepare for future risks & opportunities

Customer Engagement

Develop engaging communication to delight your customers & build loyalty & advocacy

Competitive Advantage

Get ahead of your competition by adopting a customer-first approach to everything you do

Deep dive customer first strategy training with the globally recognized industry expert

Contact us today for a complementary advisory session.

We’re looking forward to catalysing your business.

Your Resources

We have a wealth of resources for you, from tools & templates to books and our C3C Evaluator Tool


Here you can find both free and paid resources to speed you on your journey to customer centricity


Download free chapters of “Winning Customer Centricity “, as well as buy eBooks on Insigh, Innovation and Branding


C3C Evaluator™ Tool

Try the mini version for free, then buy an access for everyone in your team, department or organisation.


Everyone loves quotes and we’ve got some of the best for you to add to your reports & presentations.

Discover the Secrets to a Customer First Strategy

Learn the 4 Focus Areas to Optimise your Brand Building & Customer Engagement


Putting Customers at the Heart of Your Business-One Day at a Time

What people say about the book:

If you’re in business today, Denyse’s book is a must-have. No excuses; go out and get it!

Anita Williams Weinberg
CEO VerbStudios

Denyse lays our the core foundational elements needed from organizational design to company culture to instill customer centricity at the heart of an organization.

David Armano
Global Strategy Director Edelman Digital

Can you answer this one simple question? Who are our customers and how do they buy? If your answer is no, Winning Customer Centricity is for you.”

Martyn Etherington
CMO Mitel, author of Diary of a CMO

Denyse provides hands-on recommendations on how to implement a successful customer strategy execution within 50 weeks! It works!

Prof. Dominique Turpin
President IMD

A must-read for today’s and tomorrow’s marketeers.

Paul Polman
CEO Unilever

Let’s connect and get you started now!

We make change happen FAST! Don't miss out.

Grow Faster and become More Profitable—starting Today!

I’ve developed a free webinar, outlining the Five-Step Process to a Customer-First Strategy for Business. Following these steps will bring you long-term, loyal customer relationships, the competitive advantage you need, and the financial success you want!

In this free webinar, I’ll show you:

The one thing you can do to become 60% more profitable

Four key areas of your business to optimize, that will ensure your customers are at the heart of your business

Five steps that are essential to boosting your brand image

How to gather and use data to identify new business opportunities

The best way to improve your innovation process that will boost the sales of your new offers

And I’ll give you a set of custom tools and templates that will make it easy to get started right away! Are you ready to put your customers where they belong—at the heart of your business?

Clients' Testimonials

Denyse identified a clear target audience for our outlet, which resulted in us rethinking our product range and pricing strategy

Owner, Fashion Retail Chain

Denyse has lectured in my New Product class at Miami. My students found her real world applications of theoretical principles of New Product development very enlightening. They also found her knowledge of modern marketing methods very useful.

Joseph Johnson
Professor, Marketing, Miami University

We are a successful Personal Care outlet but we had lost our identity following rapid growth and a move to larger premises.

Denyse showed us how to identify a more focused clientele. We then clarified our message to them and brought our branding to life through a fresh new retail experience and more coordinated colour-coding for all our material, including our physical premises.

President, Personal Care

A belated thank you for your outstanding presentation. The class was abuzz after your departure. Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.

I know that the social network dialogue between the class and yourself has begun. One student told me he googled you and got 6 million hits! I would be pleased to invite you to be a guest speaker during my MSc. Market Research class.

Richard Beswick
Professor, BSL

Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.

It is very important that we use industry experts to address faculty, and I know from their feedback, that some of them will be using your information to good use, in class with our students. I look forward to working with you again soon.

Michael Hoy
Professor, Glion IHE

Denyse was immensely helpful in providing an independent, insightful, external view on our business and our customers. Her participation in our customer research project allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.

Drawing from her deep experience and understanding of customer behavior around the globe, she was able not only to guide our research effort, but more importantly, to interpret and analyze the results. Her easygoing and direct style facilitated lively and energetic discussion.

I would highly recommend Denyse for any group looking for fresh eyes, broad experience, and a quick mind to add substantial value to a customer research effort.

Richard Treadwell
VP Global Marketing, Biosensors

Denyse … nous a fourni de précieux conseils sur notre clientèle-cible …. a redéfini notre Unique Selling Proposition et nous a confirmé l’attractivité de nos produits …. et nous a proposé des améliorations de nos communications. Enfin, elle nous a présenté une perspective d’avenir pour nos produits et notre association. Grâce aux conseils très utiles de Denyse, nous savons quelles sont les forces de nos produits et savons comment améliorer la notoriété de notre association.

Michèle Zufferey
President, AFGIP

Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.

Tom De Ruyck
Managing Partner, Insites Consulting, Belgium

What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points and strengths, before she custom designed the course, materials and goals. This showed me that Denyse doesn’t just write about being customer centric – she IS customer centric in the way she runs her own business. Walking the talk.

Vanessa Oshima
Vice President, Corporate Strategy and Planning, Japan, The Coca-Cola Company

Denyse a apporté son appui à notre Association. Il s’agissait de comprendre pourquoi nous avions de la peine à recruter des clients. Denyse nous a d’abord fait prendre conscience du manque de visibilité de notre image spécifique. Elle nous a fait ressortir les opportunités chez nos clients potentiels et dans les produits proposés. A partir de sa connaissance du terrain et le dépouillement d’un petit questionnaire tout simple elle nous a livré une synthèse forte et des pistes à explorer. Encore un grand merci pour son avis externe et compétent.

Renaud Du Pasquier
Président, ASGIP

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