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Would you like my support with any of them as you adopt your Customer First Strategy?

As an expert in Customer Understanding, Engagement and Market Strategies, I offer businesses world class, customised and personalised consulting services. Whether your brands are struggling to maintain growth, your innovations are disappointingly off-target, or your communications are being ignored, I can turn things around – fast. I’m not called the 1-Day Catalyst for nothing! 

With over 30 years experience working for Fortune 500’s in more than 100 countries, just imagine how I can help you! Let me do for you what others only promise but never deliver to your satisfaction.

My background in marketing, global strategy and IT enables me to help executives just like you, and their businesses, thrive in the digital marketplace.


Denyse Drummond-Dunn

The Art & Science of a Customer First Strategy: What Are You Looking For?

Competitive advantage through a customer first strategy

Competitive Advantage

Get ahead of your competition by adopting a customer-first approach to everything you do.

Better customer engagement through a customer first strategy adoption

Business Focus

Identify the optimal categories and targets for your brands, and then prepare them for future opportunities and risks.

Business focus through a customer first strategy adoption

Customer Engagement

Develop communications that engage your customers, building loyalty, advocacy and raving fans.


Benefit from a Deep Dive Customer-First Strategy Training for your Team, with the Globally Recognised Industry Expert

Your Resources


We have a wealth of resources for you, from Tools & Templates to Books and Assessments, like our C3C Evaluator™



We offer both free & paid resources to speed your adoption of a Customer First Strategy




Download free chapters of “Winning Customer Centricity” or learn the “Secrets” to Actionable Insight, Successful Innovation and Brand Building




C3C Evaluator™ Tool

Find out just how customer centric you are and which areas offer you the fastest opportunities for improvement.



Everyone loves quotes and we’ve collected some of the most inspiring ones for you to add to your reports & presentations.

Discover the Secrets of a Customer First Strategy

Learn the 4 Focus Areas to Optimise your Brand Building & Customer Engagement



Putting Customers at the Heart of Your Business-One Day at a Time


What People Say About The Book:

A must-read for today’s and tomorrow’s marketeers.

Paul Polman
CEO Unilever

Denyse lays our the core foundational elements needed from organizational design to company culture to instill customer centricity at the heart of an organization.

David Armano
Global Strategy Director Edelman Digital

Can you answer this one simple question? Who are our customers and how do they buy? If your answer is no, Winning Customer Centricity is for you.”

Martyn Etherington
CMO Mitel, author of Diary of a CMO

Denyse provides hands-on recommendations on how to implement a successful customer strategy execution within 50 weeks! It works!

Prof. Dominique Turpin
President IMD

If you’re in business today, Denyse’s book is a must-have. No excuses; go out and get it!

Anita Williams Weinberg
CEO VerbStudios

Let’s Connect & Get You Moving Forward Again

We make change happen FAST! Don't miss out.

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Client Testimonials

Coca Cola Logo PNG

What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points and strengths, before she custom designed the course, materials and goals. This showed me that Denyse doesn’t just write about being customer centric – she IS customer centric in the way she runs her own business. Walking the talk.

Vanessa Oshima
Vice President, Corporate Strategy and Planning, Japan, The Coca-Cola Company
Richard Treadwell

Denyse was immensely helpful in providing an independent, insightful, external view on our business and our customers. Her participation in our customer research project allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.

Drawing from her deep experience and understanding of customer behavior around the globe, she was able not only to guide our research effort, but more importantly, to interpret and analyze the results. Her easygoing and direct style facilitated lively and energetic discussion.

I would highly recommend Denyse for any group looking for fresh eyes, broad experience, and a quick mind to add substantial value to a customer research effort.

Richard Treadwell
VP Global Marketing, Biosensors
Renaud Du Pasquier

Denyse a apporté son appui à notre Association. Il s’agissait de comprendre pourquoi nous avions de la peine à recruter des clients. Denyse nous a d’abord fait prendre conscience du manque de visibilité de notre image spécifique. Elle nous a fait ressortir les opportunités chez nos clients potentiels et dans les produits proposés. A partir de sa connaissance du terrain et le dépouillement d’un petit questionnaire tout simple elle nous a livré une synthèse forte et des pistes à explorer. Encore un grand merci pour son avis externe et compétent.

Renaud Du Pasquier
Président, ASGIP

Denyse has lectured in my New Product class at Miami. My students found her real world applications of theoretical principles of New Product development very enlightening. They also found her knowledge of modern marketing methods very useful.

Joseph Johnson
Professor, Marketing, Miami University
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Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.

Tom De Ruyck
Managing Partner, Insites Consulting, Belgium
Michael Hoy

Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.

It is very important that we use industry experts to address faculty, and I know from their feedback, that some of them will be using your information to good use, in class with our students. I look forward to working with you again soon.

Michael Hoy
Professor, Glion IHE
Richard Beswick

A belated thank you for your outstanding presentation. The class was abuzz after your departure. Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.

I know that the social network dialogue between the class and yourself has begun. One student told me he googled you and got 6 million hits! I would be pleased to invite you to be a guest speaker during my MSc. Market Research class.

Richard Beswick
Professor, BSL

We are a successful Personal Care outlet but we had lost our identity following rapid growth and a move to larger premises.

Denyse showed us how to identify a more focused clientele. We then clarified our message to them and brought our branding to life through a fresh new retail experience and more coordinated colour-coding for all our material, including our physical premises.

President, Personal Care
Michèle Zufferey

Denyse … nous a fourni de précieux conseils sur notre clientèle-cible …. a redéfini notre Unique Selling Proposition et nous a confirmé l’attractivité de nos produits …. et nous a proposé des améliorations de nos communications. Enfin, elle nous a présenté une perspective d’avenir pour nos produits et notre association. Grâce aux conseils très utiles de Denyse, nous savons quelles sont les forces de nos produits et savons comment améliorer la notoriété de notre association.

Michèle Zufferey
President, AFGIP

Denyse identified a clear target audience for our outlet, which resulted in us rethinking our product range and pricing strategy

Owner, Fashion Retail Chain

How can we Support You with your Challenges?

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