C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Business Vision & Strategy
Should CMOs Concentrate on Brand Building or Business Growth?
Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I…
How to Measure Customer Centricity the Right Way
Denyse Drummond-Dunn · How to measure customer centricity the right way “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” As a…
The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
Denyse Drummond-Dunn · The Good, Bad and Downright Ugly Parts of a Head of Marketing Job “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they…
How to Cheat The Customer – or Not!
Why do companies still try to cheat their customers? Is it because they think we won’t notice? Or do they believe that there are enough people willing to buy their…
Top 20 Most Popular Customer Centricity Articles of 2020
Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world…
Are Smart Things Really Smart or is it Just Smart Marketing?
Denyse Drummond-Dunn · Are smart things really smart or is it just smart marketing? “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”…
The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then…
What Customers Really Want – And How to Give It To Them Today!
As a customer centricity champion, just like you I hope, I spend a lot of my time researching what customers want. And in this period of reset, understanding our customers…
What a Customer First Strategy Means Post Pandemic
Denyse Drummond-Dunn · What a customer first strategy means today “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” I know, you probably…
How to Succeed in Leadership, Marketing, Innovation and Insight
Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite quotes on the topic of success comes from Winston Churchill…
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