Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Customer centricity

10 Ways to Immediately Improve Your Customer Centricity

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers' behaviour following the global covid lockdown...
Succeed in business

Never Give Up! How to Succeed in Business When Everyone Else is Failing

I was recently reminded of a famous and inspiring quote from Winston Churchill's address to Harrow School in the UK back in 1941. It was certainly one of his shortest speeches, but probably also one of his most quoted. He...
Benefit of market research

Do Companies Still Benefit From Having a Market Research Department?

What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it is a department that integrates and analyses information from multiple...
Brand image and great personality

Your Brand has an Image, but Does it Have a Great Personality too?

Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami University a few years ago on brand image and personality. These...
Brilliant ideas for developing insight

Five Brilliant Ideas to Boost your Insight Development

Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how you can get much, much better at insight...
23 keys to raving fans

The 23 Keys to Creating Raving Fans Part 2

This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don't forget that you can download the full white paper using the link at the bottom...
23 keys to raving fans

The 23 Keys to Creating Raving Fans Part 1

This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts because its length and value deserve the detail and effort he has put into...
Great customer-centric web design

How to Make a Great Customer-Centric Web Design

Web design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital adoption has expanded five to ten times faster than was expected, thanks to...
Factors to consider when pricing

24 Factors to Consider in Pricing your Product, Service or Solution.

We have a treat for you today. It's a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of getting pricing right and generously shares twenty-four (!) factors to...
Brand building or business growth

Should CMOs Concentrate on Brand Building or Business Growth?

Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I asked if they were wise or foolhardy to make such...

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