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The Power of Creativity: How to Foster Innovation in Your Organization
How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of...
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Building Customer Trust and Loyalty: The Foundation of Successful Businesses
In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and...
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Top 10 Challenges Facing Companies When They Adopt a Customer-First Strategy
In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first...
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Providing Amazing Customer Journeys by Leveraging the Power of Technology
Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of...
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The Customer Retention Goldmine: How to Keep Customers Happy and Drive Exponential Growth
Customer retention is essential for the long-term success of any business. We all know happy customers are more likely to...
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From Good to Extraordinary: Ignite Your Business with Personalized Customer Delight
It's time to move from customer satisfaction to customer delight. After all, no one wants to be good when they...
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The Power of Real-Time Feedback to Drive Business Success
In today's fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital...
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4 Ways to Empower Your Employees to Give Outstanding Customer Service
If you're reading this, then you are probably eager to delight your customers and take your service to new...
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In Today’s Competitive Market, AI is the Key to Winning Customer Loyalty
If you haven't already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the...
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Maximising Customer Value: Answering Your Top Questions About Customer Centricity
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when...
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The Little Known Disadvantages of a Customer-first Strategy
The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies...
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Lead a Customer-First Transformation: What Great Leaders Do
As a leader, you know that customer centricity is critical to the success of your business.However, it is not enough...
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The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes...
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13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that...
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Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each...
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Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler...
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10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become...
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Never Give Up! How to Succeed in Business When Everyone Else is Failing
We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I...
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Do Companies Still Benefit From Having a Market Research Department?
What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it...
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Your Brand has an Image, but Does it Have a Great Personality?
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality...
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one...
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The 23 Keys to Creating Raving Fans Part 2
This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™...
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The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am...
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How to Make a Great Customer-Centric Website Design
Website design is a variable that changes as fast, if not faster than we can get our latest creation published!...
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24 Factors to Consider in Pricing your Product, Service or Solution.
We have a treat for you today. It's a guest post from the highly respected global expert on customer centricity,...
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Should CMOs Concentrate on Brand Building or Business Growth?
Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in...
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Market Segmentation Strategy: Sell More to Fewer, Better
Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of...
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How to Measure Customer-Centricity the Right Way
Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I...
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The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you...
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The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according...
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