Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for thinking that they were speaking about the current need for...

The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just how many brands are not in the category they think they are. When was the...

How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only pieces of the puzzle. A brand is...

I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes the business itself! (Think Kodak, Nokia, Borders) So let me ask you this; how well do you really know your...

Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals? To meet our objectives, we often look to make changes, large or...

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year...

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler of a customer-first strategy, at least when used properly and appropriately. So what is disrupting business as usual? It's the...

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers' behaviour following the global covid lockdown...

We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill's address to Harrow School in the UK back...

What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it is a department that integrates and analyses information from multiple...