Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability
Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.
The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts because its length and value deserve the detail and effort he has put into...
How to Make a Great Customer-Centric Web Design
Web design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital adoption has expanded five to ten times faster than was expected, thanks to...
24 Factors to Consider in Pricing your Product, Service
We have a treat for you today. It's a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of getting pricing right and generously shares twenty-four (!) factors to...
Should CMOs Concentrate on Brand Building or Business Growth?
Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I asked if they were wise or foolhardy to make such...
How to Sell More to Less People: Essentials of
Businesses often make the mistake of trying to sell to everyone. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no-one. This is why best-in-class marketers work with...
How to Measure Customer Centricity the Right Way
Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I hope), I spend a lot of my time searching how to better measure customer centricity for my clients. I also do...
The 5 Essential Rules of Customer Observation for Greater
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days. So when was the last time you got...
The Good, Bad and Downright Ugly Parts of a
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Did you know that the average tenure of a Head of Marketing position continues to fall, reaching just 41 months according to the latest...
A Winning Marketing Plan: 9 Questions Every Marketer Should
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing...
How to Cheat The Customer – or Not!
Why do companies still try to cheat their customers? Is it because they think we won't notice? Or do they believe that there are enough people willing to buy their brand for the first time, that they don't need to...