This Blog is for everyone wanting to become more customer centric.

Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I hope), I spend a lot of...

One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a...

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”   Did you know that the average tenure of...

What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult...

Why do companies still try to cheat their customers? Is it because they think we won't notice? Or do they believe that there are enough...

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid's extraordinary...

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI and ML are Taking Digital...

One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved...

We need to better understand shoppers. Why? Because retail is in crisis. Investment in brick-and-mortar stores has declined 30% in the US and a staggering...