C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Communications & Engagement
Br ands are an integral part of the customer experience; even private labels, “white” products and generic services have names and thus associations in their customers’ minds. However, a br… Whilst out shopping yesterday, I was attracted by a new chocolate bar (you will probably already know that I am an addict of new products as well as of chocolate!)…. Are you looking for a way to shift your day-to-day business from a br and-centered way of thinking to a customer-centered way of acting? If so, look no further. This article will… Over the last few weeks, I have been going into the webites of a number of major companies, not just CPG / FMCG, but also Finance, Leisure, Transport, Retail and… I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the consumer in their name, so they should be consumer-centric, right?… I remember going through a meeting with a client and remembering that they didn’t want to be on social networking sites because they didn’t want to get negative feedback. The… In 1943 Maslow defined the five basic human needs of physiological, safety, social, esteem and self-actualisation. All br ands, products and services are designed to satisfy their target’s needs and… Businesses are beginning to realise that whether they like it or not, their customers are expecting to dialogue with them about their br ands and services, wherever and whenever they… Earlier this year emarketer.com announced that in 2012 more money will be spent on online advertising in the US than on advertising in newspapers and magazines combined! It is clear… Fifty years ago, the primary platforms used to communicate to customers were print media, TV commercials, and billboards. Given this, large-scale campaigns were pricey, and only a h andful of… Are you worrying if you should allocate more of your lead generation budget to social media or company blogs? Stop worrying! Read this article to learn how relationship marketing… Most companies have issues with their products at times. Usually they don’t correct them unless they are considered to be significant and could have a direct negative impact on sales….
The 3 Essentials of Br anding
Honesty is the best Brand Policy
How to use Social Media to Improve Customer Centricity
Does your Company pass this Simple Test of Customer Centricity?
The 7 Essentials of Customer Centric Websites
How to Respond to Negative Feedback on Social Media
Human Needs for Stronger Global Br ands
Three Changes in Customer Care you need to Know
4 Steps to Driving Online Advertising Click Through
Delivering a Campaign Win Amidst Online Saturation
How Smart Marketers lower their Cost per Lead Dramatically!
How to Turn your Br and Issue into a Competitive Advantage
Most Popular Posts
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Five Rules of Customer Observation for Greater Success One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but u... - 7 Ways to Deliver Awesome Customer Service
- What Customer First Strategies Really Are (And What They’re Not!) Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter!
An interesting article on...
- What you need to know about Brand Image, Personality & Archetypes Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miam...
- Is it Time to Do Away with Market Research Departments? What's your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends?
I am probably in the third camp. No, if...
- The 6 Best Ways to Show you Respect your Customers More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
- Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I...
- You’ve Got Data? Well Don’t Start There! Did the title about Data make you curious? Great!
Of course, in today's data-rich environment I'm not really suggesting that you actually ignore it! Howev...
- Are you Jeopardising your Customers’ Loyalty? Or is it Going to Disappear Anyway? As you have no doubt already noticed, my Blog posts and those of many other Bloggers too, are often prompted by real-world experiences. This week is no ex...
- Getting to Yes: A 7-step Roadmap to Successful Project Management I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means...
