This Blog is for everyone wanting to become more customer centric.

We cover both online and offline best practices from across the globe. Select one fo the topic areas we cover or see our latest posts below.

Future scenarios

Navigate a Challenging Business Environment and Stay Ahead of Your Competition

When facing a challenging business environment, which these days is true for almost every industry, companies don't always have the time to make considered decisions...
Customer Satisfaction

Today’s Toughest Marketing Challenge is Not Achieving Customer Satisfaction!

Customer satisfaction doesn't last as long as it used to. We've all become extremely demanding, thanks to constant new offers of innovation and novelty. Today...
Awesome customer service

7 Ways to Deliver Awesome Customer Service & Build Loyal Advocates

How can some companies deliver awesome customer service while others get it so totally wrong?! I want to share a personal story of disinterested client...
Know much more about your customers

Do Less Market Research But Know Much More About Your Customers

Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how...
innovation in your organisation

The Power of Creativity: How to Foster Innovation in Your Organization

How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of your top three objectives! Innovation...
Customer trust and loyalty

Building Customer Trust and Loyalty: The Foundation of Successful Businesses

In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that...
Customer-First Strategy

Top 10 Challenges Facing Companies When They Adopt a Customer-First Strategy

In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many...
Customer journeys

Providing Amazing Customer Journeys by Leveraging the Power of Technology

Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This...
The customer retention goldmine

The Customer Retention Goldmine: How to Keep Customers Happy and Drive Exponential

Customer retention is essential for the long-term success of any business.  We all know that happy customers are more likely to make repeat purchases, provide...

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