This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the…
Never Give Up! How to Succeed in Business When Everyone Else is Failing
I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his shortest…
Do Companies Still Benefit From Having a Market Research Department?
What’s your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it…
7 Secrets to Business Growth from Leading Global Brands
Consultants get contacted for all sorts of – admittedly sometimes strange – requests for support from their clients. However, when I get several people asking for help in the same…
Your Brand has an Image, but Does it Have a Great Personality too?
Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami…
Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas…
The 23 Keys to Creating Raving Fans Part 2
This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don’t forget that you can download…
The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts because its length and…
How to Make a Great Customer-Centric Web Design
Web design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital adoption has expanded…
24 Factors to Consider in Pricing your Product, Service or Solution.
We have a treat for you today. It’s a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of…
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Never Give Up! How to Succeed in Bu...
I was recently reminded of a famous and inspiring quote from Winston Churchill's address to Harrow School in the UK back in 1941. It was certainly one of h...
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The 6 Best Ways to Show you Respect...
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
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How to Map Your Customer Journey &#...
With the travel and leisure industries in turmoil at the moment, now is a good time for them to review how they treat their customers. And mapping their cu...
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10 Ways to Immediately Improve Your...
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more i...
