Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

2025 consumer trends for CPG

Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities.   Based on the results of a...
radical consumer centricity

Transforming Your Competitive Advantage with Radical Consumer Centricity

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the...
Leadership guide to customer-centricity

The Ultimate Leadership Guide to Creating a Winning Consumer-First Culture

Claiming to be "consumer-centric" is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many leaders believe...
brand transparency

Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency

As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG)...
Mid-sized company

Top 10 Challenges of Mid-Sized CPG Companies: Insights, Statistics and Real-World Solutions

Executives and business owners of mid-sized CPG companies face a unique set of challenges that differ from those of startups or larger enterprises. These...
customer experience excellence

7 Lessons on Customer Experience Excellence: Insights from a Personal Journey

Inspiration for Customer Experience (CX) excellence can come from the most unexpected places. As business leaders, we know that keeping an open mind and...
CPG Leaders

10 Key Questions CPG Leaders Should Ask About Customer-First Strategies for Expanded Loyalty

CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial for distinguishing their brands. A...
customer-centric strategies

7 Proven Customer-Centric Strategies Smart CEOs Use to Drive Growth

Have you made changes to drive your business growth using customer-centric strategies that are based on current trends? Don't know which ones are most...
Customer delight

How to Measure Customer Delight and Prove Its Impact on Brand Loyalty

As we all know, customer satisfaction is no longer enough to secure brand loyalty - if it ever was! Companies must strive to go beyond mere satisfaction...
Surprising solutions to business challenges

Surprising Solutions to the 9 Business Challenges of a Customer-First Strategy

Adopting a customer-first strategy is more than just an option these days. But did you know that, perhaps surprisingly, it can answer most business...

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