This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
How Your Business Can Quickly Adopt a Customer First Strategy
Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. Amongst the most notable recent examples include United’s Flight…
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking…
5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for…
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
If you’re a regular reader here – and if not, then please sign up below so you don’t miss future posts – you’ll know my 7-step CatSight™ Process for Insight…
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only…
The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it’s pretty clear to everyone in business that NOT knowing your target customers costs a lot – sometimes the business itself! (Think Kodak, Nokia, Borders) So let…
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Are you like most businesses? Do you have a plan you are following that will (hopefully) enable you to reach your goals? In order to meet them, we are often…
Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on…
Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is in fact an enabler, at least when used properly and appropriately. So…
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the…
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Most Popular Posts
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The Exciting Future of Brand Buildi...
Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the early 80's, companies...
-
How Your Business Can Quickly Adopt...
Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. Amongst the most notable recen...
-
5 Rules for Rolling Out a Successfu...
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer.
Now you might be fo...
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The 6 Best Ways to Show you Respect...
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
