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Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability
Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.
Insight, Innovation and Inclusive Leadership: The New Business Success Formula
Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025. The three fundamental pillars of...
Why Your AI Marketing Strategy Is Failing (And How to Fix It)
The promise of AI in marketing has never been greater! But if you're like most CPG CMOs, your AI investment isn't delivering the promised returns. IDC's...
The Most Popular CPG BLOG Posts of 2024 on Consumer Centricity
Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular CPG...
Why Hyper-Personalisation Matters in Delighting Your Consumers
Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver...
Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25
The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Based on the results of a...
Transforming Your Competitive Advantage with Radical Consumer Centricity
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the...
The Ultimate Leadership Guide to Creating a Winning Consumer-First Culture
Claiming to be "consumer-centric" is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many leaders believe...
Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency
As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG)...
Top 10 Challenges of Mid-Sized CPG Companies: Insights, Statistics and Real-World Solutions
Executives and business owners of mid-sized CPG companies face a unique set of challenges that differ from those of startups or larger enterprises. These...
7 Lessons on Customer Experience Excellence: Insights from a Personal Journey
Inspiration for Customer Experience (CX) excellence can come from the most unexpected places. As business leaders, we know that keeping an open mind and...