The Best Ways To Improve Innovation With Better Ideation & Insights
One of the most frequent questions I get asked by my clients is how they can improve their innovation. Whether they are large or small, global or local, they all…
What you need to know about Brand Image, Personality & Archetypes
Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at…
What Customer First Strategies Really Are (And what they’re not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR by Ray Poynter prompted this…
Is Packaging Part of Product or Promotion? Should it be Both?
Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?…
Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too…
7 Secrets to Business Growth from Leading Global Brands
Consultants get contacted for all sorts of – admittedly sometimes strange – requests for support from their clients. However, when I get several people asking for help in the same…
Fundamentals of a Customer First Strategy For Every Industry
Every industry strives to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore in many company objectives. Unfortunately it rarely goes beyond the…
How Marketers Can Benefit From More Than Technology: Modern Marketing
Just like most entrepreneurs and business people, I go to my fair share of conferences. One that stays in my memory for many reasons, was an event I attended in…
How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer
How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t…
Even the Police Can Get it Right! Adopting a Customer First Strategy
In most countries, the Police have a love / hate relationship with their population. You can imagine my surprise, therefore, to find myself writing about how they appear to be…
