This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
Why Your Company Needs to Adopt a Customer First Strategy
Denyse Drummond-Dunn · What a customer first strategy means today “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Every few days there…
How to Easily Use Customer Co-creation for Profitable Growth
One of my clients, who is following the 50 weekly actions for customer centric excellence as described in my book Winning Customer Centricity, recently asked me for some ideas on…
The 6 Best Ways to Show you Respect your Customers
I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got to thinking about…
Big Data Is Not Big Enough For Business’s New Demands: Better Data Analysis
Did the title about data make you curious? Great! Of course, in today’s data-rich environment I’m not really suggesting that you ignore it, rather the opposite! But in working with…
How Your Business Can Quickly Adopt a Customer First Strategy
Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. Amongst the most notable recent examples include United’s Flight…
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking…
5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for…
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
If you’re a regular reader here – and if not, then please sign up below so you don’t miss future posts – you’ll know my 7-step CatSight™ Process for Insight…
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only…
The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it’s pretty clear to everyone in business that NOT knowing your target customers costs a lot – sometimes the business itself! (Think Kodak, Nokia, Borders) So let…
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How to Measure Customer Centricity...
As a customer-first strategist (just like you I hope), I spend a lot of my time searching how to better measure customer centricity for my clients. I also...
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How to Easily Use Customer Co-creat...
One of my clients, who is following the 50 weekly actions for customer centric excellence as described in my book Winning Customer Centricity, recently ask...
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Why Your Company Needs to Adopt a C...
Denyse Drummond-Dunn · What a customer first strategy means today
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they becom...
-
The 6 Best Ways to Show you Respect...
I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got...
