This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
You’re Not Competing In The Category You Think You Are! (How to Find Out)
Denyse Drummond-Dunn · You’re not competing in the category you think your are “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Many…
Why UX Design is Vital to User Satisfaction and Ongoing Job Security
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a…
How Understanding Shoppers Can Save Retail
We need to better understand shoppers. Why? Because retail is in crisis. Investment in brick-and-mortar stores has declined 30% in the US and a staggering 50% in Europe. In the UK…
The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then…
Is the Future of Retail, Physical or Virtual? Is This Just a Reset or Do we Need a Full Reboot?
Denyse Drummond-Dunn · Is the future of retail in the stars? “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Will the future…
What Customers Really Want – And How to Give It To Them Today!
As a customer centricity champion, just like you I hope, I spend a lot of my time researching what customers want. And in this period of reset, understanding our customers…
What a Customer First Strategy Means Post Pandemic
Denyse Drummond-Dunn · What a customer first strategy means today “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” I know, you probably…
The New Qualities for Customer Service Excellence
The current pandemic has clearly highlighted those companies who care about their customers and who provide them with customer service excellence. If you claim to be customer centric are you…
How to Succeed in Leadership, Marketing, Innovation and Insight
Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite quotes on the topic of success comes from Winston Churchill…
From a Good to a Great Website: 9 Ways to Engage More Successfully
Denyse Drummond-Dunn · What makes a great website? “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” What makes a great website? What…
Finding Your Happy Career: LIVE Events
Most Popular Posts
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Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but u...
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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The 6 Best Ways to Show you Respect your Customers
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
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How to Map Your Customer Journey & Overlay their Emotions
With the travel and leisure industries in turmoil at the moment, now is a good time for them to review how they treat their customers. And mapping their cu...
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Is Packaging Part of Product or Promotion? Should it be Both?
Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framin...
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You’re Not Competing In The Category You Think You Are! (How to Find Out)
Denyse Drummond-Dunn · You're not competing in the category you think your are
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes...