Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Business success

Unlocking Business Success: 5 Key Trends in 2024 to Succeed Your Customer-First Strategy

As we debut the second half of the year, the ever-evolving landscape of customer experience (CX) is making business success even more challenging than usual. Are you finding this too? If so, then I have some ideas to help. We...
Challenges of data integration

A Comprehensive Guide to Overcoming the Most Common Data Integration Challenges

Insight development is based on gathering information, then data integration and analysis. However, organisations often find this challenging due to multiple sources, formats and time scales. Do you? Many companies struggle to benefit from all their data and information because...
Customer-centric mission

The Essential Customer-Centric Mission Statement for Achieving Success

A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It provides a clear direction and purpose, uniting the team towards shared objectives and fostering a sense of belonging. By guiding...
brand building for SMEs

Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence. In this article, we'll explore ten common frustrations of...
Delight the Customer

Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal? With fewer...
Proving Marketing ROI

How to Triumph Over Budget Cuts and Prove Your Marketing ROI

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Chief Marketing Officers (CMOs) face the dual challenges of...
B2C Marketing Strategies

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

As has been claimed for decades, there are differences between B2C marketing strategies and business-to-business (B2B) strategies. However, as companies continue to evolve in an increasingly digital landscape, these disparities, while significant, share the underlying goal of establishing meaningful connections...
CMO strategic growth blueprint

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often...
High-Quality traffic

The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who...
atomic change

The Power of Atomic Change to Unlock Quantum Growth in Any Business

Organizations must be agile and adaptable to thrive in today's rapidly evolving business landscape. This is why atomic change is more effective than quantum disruption. The traditional approach to turbulent times has always been a monumental, top-down transformation. But this...

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