This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on…
Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is in fact an enabler, at least when used properly and appropriately. So…
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the…
Never Give Up! How to Succeed in Business When Everyone Else is Failing
I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his shortest…
Do Companies Still Benefit From Having a Market Research Department?
What’s your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it…
7 Secrets to Business Growth from Leading Global Brands
Consultants get contacted for all sorts of – admittedly sometimes strange – requests for support from their clients. However, when I get several people asking for help in the same…
Your Brand has an Image, but Does it Have a Great Personality too?
Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami…
Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas…
The 23 Keys to Creating Raving Fans Part 2
This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don’t forget that you can download…
The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts because its length and…
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Most Popular Posts
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Top 10 Most Popular Articles on Cus...
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted!
Each January we like to celebrat...
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The 5 Essential Rules of Customer O...
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortuna...
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Technology is not a Disruptor, but...
Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is in fact an enabler, at least when used properly and...
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The 6 Best Ways to Show you Respect...
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
