This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
Do Companies Still Benefit From Having a Market Research Department?
What’s your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it…
7 Secrets to Business Growth from Leading Global Brands
Consultants get contacted for all sorts of – admittedly sometimes strange – requests for support from their clients. However, when I get several people asking for help in the same…
Your Brand has an Image, but Does it Have a Great Personality too?
Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami…
Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas…
The 23 Keys to Creating Raving Fans Part 2
This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don’t forget that you can download…
The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts because its length and…
How to Make a Great Customer-Centric Web Design
Web design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital adoption has expanded…
24 Factors to Consider in Pricing your Product, Service or Solution.
We have a treat for you today. It’s a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of…
Should CMOs Concentrate on Brand Building or Business Growth?
Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I…
How to Sell More to Less People: Essentials of Segmentation
Denyse Drummond-Dunn · How to sell more to less: the essentials of segmentation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” …
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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Do Companies Still Benefit From Having a Market Research Department?
What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends!
I am probably in the third...
-
8 Things CEOs might question about your Marketing Plan: And how to Answer them
All marketers create a marketing plan and work to achieve the growth mentioned in it. It takes a lot of time and effort to develop the plan, and even more...
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The 5 Essential Rules of Customer Observation for Greater Business Success
Denyse Drummond-Dunn · The 5 Essential Rules of Customer Observation for Greater Business Success
“Never miss an episode. Subscribe on Apple Podcasts to g...
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Your Brand has an Image, but Does it Have a Great Personality too?
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miami...
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The 6 Best Ways to Show you Respect your Customers
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
