Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

customer experience excellence

7 Lessons on Customer Experience Excellence: Insights from a Personal Journey

Inspiration for Customer Experience (CX) excellence can come from the most unexpected places. As business leaders, we know that keeping an open mind and learning from every occurrence is crucial to improving our own practices. Recently, I had an eye-opening...
CPG Leaders

10 Key Questions CPG Leaders Should Ask About Customer-First Strategies for Expanded Loyalty

CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial for distinguishing their brands. A customer-first strategy has emerged as a pivotal approach to business success in every industry, prioritizing customers' needs, preferences, satisfaction and delight across...
customer-centric strategies

7 Proven Customer-Centric Strategies Smart CEOs Use to Drive Growth

Have you made changes to drive your business growth using customer-centric strategies that are based on current trends? Don't know which ones are most relevant? Then read on for a description of each and ideas on actions you can take...
Customer delight

How to Measure Customer Delight and Prove Its Impact on Brand Loyalty

As we all know, customer satisfaction is no longer enough to secure brand loyalty - if it ever was! Companies must strive to go beyond mere satisfaction and aim to delight their customers. Customer delight refers to exceeding customer expectations...
Surprising solutions to business challenges

Surprising Solutions to the 9 Business Challenges of a Customer-First Strategy

Adopting a customer-first strategy isn't just an option these days. But did you know that, perhaps surprisingly, it can answer most business challenges? And it is therefore essential for the survival and growth of every single business. Yet, I know...
Data is an untapped potential for SMEs

Unlocking the Huge Untapped Potential for SMEs through the Superior Use of Data

All CEOs face many challenges, perhaps those of small and mid-sized companies more so than others. However, the current data-rich environment offers an enormous untapped potential for SMEs. Let me explain. Today's technically advanced and data-rich environment makes the strategic...
Business success

5 Key Trends to Business Success in 2024 using a Customer-First Strategy

As we debut the second half of the year, the ever-evolving landscape of customer experience (CX) is making business success even more challenging than usual. Are you finding this too? If so, then I have some ideas to help. We...
Challenges of data integration

A Comprehensive Guide to Overcoming the Most Common Data Integration Challenges

Insight development is based on gathering information, then data integration and analysis. However, organisations often find this challenging due to multiple sources, formats and time scales. Do you? Many companies struggle to benefit from all their data and information because...
Customer-centric mission

The Essential Customer-Centric Mission Statement for Achieving Success

A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It provides a clear direction and purpose, uniting the team towards shared objectives and fostering a sense of belonging. By guiding...
brand building for SMEs

Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence. In this article, we'll explore ten common frustrations of...

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Innovation: Your Future Growth Compass