This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
24 Factors to Consider in Pricing your Product, Service or Solution.
We have a treat for you today. It’s a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of…
Should CMOs Concentrate on Brand Building or Business Growth?
Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I…
How to Sell More to Less People: Essentials of Segmentation
Denyse Drummond-Dunn · How to sell more to less: the essentials of segmentation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” …
How to Measure Customer Centricity the Right Way
Denyse Drummond-Dunn · How to measure customer centricity the right way “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” As a…
The 5 Essential Rules of Customer Observation for Greater Business Success
Denyse Drummond-Dunn · The 5 Essential Rules of Customer Observation for Greater Business Success “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”…
The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
Denyse Drummond-Dunn · The Good, Bad and Downright Ugly Parts of a Head of Marketing Job “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they…
A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well,…
How to Cheat The Customer – or Not!
Why do companies still try to cheat their customers? Is it because they think we won’t notice? Or do they believe that there are enough people willing to buy their…
Top 20 Most Popular Customer Centricity Articles of 2020
Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world…
How to Take Local Brands Global: The 5 Rules to Fortune
Denyse Drummond-Dunn · How to Take Local Brands Global: The 5 Rules to Fortune I remember reading an article in the Financial Times a few years ago, that challenged companies…
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