Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

There can be no doubt that today's buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer...

We often assume that industry giants, with their massive budgets and extensive resources, hold all the cards. However, some of the most remarkable success...

Have you ever watched in dismay as a seemingly unstoppable colleague bounces back from a catastrophic professional failure only to become stronger than...

After three decades navigating corporate leadership from London's trading floors to Swiss boardrooms, I've discovered why breaking the glass ceiling isn't...

The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer...

Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025. The three fundamental pillars of...

The promise of AI in marketing has never been greater! But if you're like most CPG CMOs, your AI investment isn't delivering the promised returns. IDC's...

Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular CPG...

Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver...

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities.   Based on the results of a...