How Marketers Can Benefit From More Than Technology: Modern Marketing
Just like most entrepreneurs and business people, I go to my fair share of conferences. One that stays in my memory for many reasons, was an event I attended in…
How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer
How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t…
Even the Police Can Get it Right! Adopting a Customer First Strategy
In most countries, the Police have a love / hate relationship with their population. You can imagine my surprise, therefore, to find myself writing about how they appear to be…
AI and ML are Taking Digital Marketing to the Next Level
I presented last week at an exciting, forward-looking conference in Fort Lauderdale, USA. It was ITEXPO, a successful conference celebrating its twentieth anniversary this year! The huge turnout of thousands…
Ten Reasons Why You Should NOT Conduct Market Research
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learned over the years for NOT doing research, but which…
Top 10 Posts on Brand Building Strategies of 2018
A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. This gives everyone a...
The Secrets to Growth. How to Get New Customers
This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for a web design company, most…
How Your Business Can Quickly Adopt a Customer First Strategy
Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. These usually happen when an organisation does not adopt…
Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth
It is more than a year ago that Coca-Cola did away with their CMO in favour of a Chief Growth Officer. Was it a wise move or foolhardy? In a…
How to Take Local Brands to Global Success: The 5 Rules to Fortune
I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They weren’t speaking about the…
