This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe. Select one fo the topic areas we cover or see our latest posts below.
How Your Business Can Quickly Adopt a Customer First Strategy
Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills...
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the...
5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now...
You’re Not Competing In The Category You Think You Are! (The 5
The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just...
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to...
The Risks of Not Knowing All 12 Essential Elements of Your Target
I think it's pretty clear to everyone in business that NOT knowing your target customers costs a lot - sometimes the business itself! (Think Kodak...
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Are you like most businesses? Do you have a plan you are following that will (hopefully) enable you to reach your goals? In order to...
Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate...
Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is in fact an enabler, at least when...