Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability
Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.
Adopting a Customer First Strategy. Even the Police Can Get it Right!
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about how they appear to be adopting a customer first strategy in Switzerland! Let me explain...
Packaging: Are You Using This Free Channel For Communicating With Your Customers?
Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? Or do you consider it to be an integral part of your connection with your customers at an important moment...
10 Ways to Improve Customer Centricity Today
Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do. But that's easier said than done because your customers are...
Are You Giving What Customers Want Today?
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this period of great global unrest, understanding our customers has become more...
How to Easily Use Customer Co-creation for Profitable Growth
One of my clients, who is following the 50 weekly actions for customer centric excellence as described in my book Winning Customer Centricity, recently asked me for some ideas on how to better manage their customer co-creation. Working more closely...
The 6 Best Ways to Show you Respect Your Customers
I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got to thinking about customer privacy and how important it is to build a...
Got Data? It’s Never Big Enough For Business’s New Demands
Did the title that you've got data make you curious? Great! Of course, in today's data-rich environment I'm not really suggesting that you ignore it, rather the opposite! But in working with clients around the world and in numerous industries...
How Your Business Can Quickly Adopt a Customer First Strategy
Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. Amongst the most notable recent examples include...
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the early 80's, companies began taking a serious look at their marketing strategies. Many organisations realised...
5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for thinking that they were speaking about the current need for...