This Blog is for everyone wanting to become more customer centric.

Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills...

Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the...

I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now...

The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just...

How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to...

I think it's pretty clear to everyone in business that NOT knowing your target customers costs a lot - sometimes the business itself! (Think Kodak...

Are you like most businesses? Do you have a plan you are following that will (hopefully) enable you to reach your goals? In order to...

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate...

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is in fact an enabler, at least when...