The Blog for Everyone Who Wants to Put Customers at the Heart of Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

actionable customer insight

A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)

Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”...
The customer is your answer, now what's your question!

Why Customers Are The Answer To All Your Problems (If You Ask

Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read "Customers Care About...
Customers care about your product's value, not your employees

Customers Care About a Product’s Value, Not How the Company Treats Employees

Your customers only really care about themselves and your product's value to them! I've been a customer champion for most of my career. But with the...
D Get to know your customers

What a Short Hospital Stay Taught me About Customer Experience

Examples of exceptional customer experience can come from anywhere! You know that. You keep your eyes and ears open and find inspiration everywhere. So do I. But...

Sourcing and Services Matter: Why Price Alone Won’t get your Customers to

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple...

Does your Organisation Really Need a Market Research Department? And in the

There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer is boss and such like...
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The Great Trends Hoax: They don’t give a Business a Competitive Advantage

Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and then taking pride in seeing...
What makes a great website

The 7 Essentials of Customer Centric Websites

I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the consumer in their name, so...

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