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Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of years following the recession. Consumers are today even more price sensitive and are searching...

Does your Organisation Really Need a Market Research Department? And in the Future?

There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer is boss and such like. But there has been very little said about a New Market Research Department! If you’re...
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The Great Trends Hoax: They don’t give a Business a Competitive Advantage

Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and then taking pride in seeing that they were “right”, that what they had “predicted” has come true. If this is...
What makes a great website

The 7 Essentials of Customer Centric Websites

I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the consumer in their name, so they should be consumer-centric, right? Well yes of course! However, very few of them seem...

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