Denyse's Blog Post and Podcasts are for Every Executive Who Wants to Reignite Momentum in Their Careers and Companies

The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just how many brands are...

How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn...

I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes the business itself! (Think Kodak, Nokia...

Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals?...

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate...

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler of a customer-first strategy, at least...

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more...

We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote...

What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third...

Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami...