This Blog is for everyone wanting to become more customer centric.

We all know how extremely demanding consumers have become in recent years. The offers of constant innovation and novelty have made us all more impatient...

One of the most frequent questions I get asked by my clients is how they can improve their innovation.  Whether they are large or small...

Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR...

Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged...

If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for...

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the...

This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for...

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry...

How Can You Provide Better Services For Your Client? This is a great question isn't it? It was asked recently on Quora and I answered...