This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
Does your Organisation Really Need a Market Research Department? And in the Future?
There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer is boss and such like. But there has been very…
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How to Measure Customer Centricity...
Denyse Drummond-Dunn · How to measure customer centricity the right way
As a customer-first strategist (just like you I hope), I spend a lot of my time se...
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Adopting a Customer First Strategy...
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about h...
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Five Brilliant Ideas to Boost your...
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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The 5 Essential Rules of Customer O...
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortuna...
