This Blog is for everyone wanting to become more customer centric.

We cover both online and offline best practices from across the globe. Select one fo the topic areas we cover or see our latest posts below.

All industries need a customer first strategy

Today’s Toughest Marketing Challenge is Not Customer Satisfaction!

We all know how extremely demanding consumers have become in recent years. The offers of constant innovation and novelty have made us all more impatient...
innovation business

The Best Ways To Improve Innovation With Better Ideation & Insights

One of the most frequent questions I get asked by my clients is how they can improve their innovation.  Whether they are large or small...
A customer first strategy delights customers

What Customer First Strategies Really Are (And What They’re Not!)

Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR...
marketers

How Marketers Can Benefit From More Than Technology: Modern Marketing

Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged...
Reasons not to conduct market research

Ten Reasons Why You Should NOT Conduct Market Research

If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for...
strategies for brand building

Top 10 Posts on Brand Building Strategies of 2018

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the...
secrets to get new clients

The Secrets to Growth. How to Get New Customers

This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for...
Customer service excellence is for everyone

What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry...
Provide better service and customers will love you

How Can You Provide Better Service For Your Clients?

How Can You Provide Better Services For Your Client? This is a great question isn't it? It was asked recently on Quora and I answered...

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