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Adopting a Customer First Strategy. Even the Police Can Get it Right!
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore,...
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Packaging: Are You Using This Free Channel For Communicating With Your Customers?
Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?...
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10 Ways to Improve Customer Centricity Today
Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly...
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Are You Giving What Customers Want Today?
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want,...
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How to Easily Use Customer Co-creation for Profitable Growth
One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning...
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The 6 Best Ways to Show you Respect Your Customers
I was recently asked to speak about how to build relationships with clients, in this case for a realtor association....
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Got Data? It’s Never Big Enough For Business’s New Demands
Did the title that you've got data make you curious? Great! Of course, in today's data-rich environment I'm not really...
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How Your Business Can Quickly Adopt a Customer First Strategy
Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another...
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The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the...
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5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a...
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You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
The first step of any business is to identify the category in which they are competing. This may surprise you,...
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How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack,...
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Top 10 Posts on Brand Building Strategies of 2018
A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building...
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The Secrets to Growth. How to Get New Customers
This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although...
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What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence
If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you...
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How Can You Provide Better Service For Your Clients?
How Can You Provide Better Services For Your Client? This is a great question isn't it? It was asked recently...
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Three Clever Ways to Know the Competition Better
What is the secret to success in business? That's easy! It's how well you know the competition. Alright, maybe this...
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How to Update Your Marketing with a Customer First Strategy
All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy?...
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5 Business Success Factors (So You’re Ready for Anything!)
We are sweltering in the Northern Hemisphere with record temperatures, so here's a "cool" idea on how businesses can get...
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How Well Do you Know Your Customers? 13 Questions your Boss Expects you to Answer
Be a true leader; share this post with the members of your team who need the inspiration and support. Your...
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Top 10 Marketing Infographics to Smash 2018 (Inspiration for the Visual World)
One of C3Centricity's annual traditions is to publish a post which shares the best marketing infographics of the previous twelve...
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Why You Struggle To Meet Your Business Objectives (And how to Crush them)
"There may be customers without brands, but there are NO brands without customers!" I am often quoted as saying this...
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Customer Centricity is Today’s Business Disruptor (Insights are its Foundation)
I recently returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore, and I...
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Smart Marketing for Smart Customers (What Marketers Need to Know Today)
Our customers are getting smarter every day. But are we performing smart marketing too? I don't think so. When I...
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7 Essential Steps to Successful Business Projects (A Useful Roadmap)
Although there is no magic bullet to transform your business into a successful powerhouse, I have witnessed similarities amongst those...
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Beat the Competition Next Year (Higher growth, profitability, innovation)
After the mid-year break - and this year it started way sooner thanks to covid-19 - most organisations get into...
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You’re missing out on A Free Communication Channel! (Any guesses what it is?)
Denyse Drummond-Dunn · You're missing out on A Free Communication Channel! (Any guesses what it is?) “Never miss an episode....
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How to Innovate Successfully (What You’re Still Getting Wrong!)
I've written a number of posts on innovation and yet I still get client requests to further help them innovate...
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A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)
Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new...
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Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions)
Last week I asked whether it is employees or customers who are more important to an organisation. If you missed...
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