Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Winning marketing plan is just a story

A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer

What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing...
Mistrust comes if you cheat the customer

How to Cheat The Customer – or Not!

Why do companies still try to cheat their customers? Is it because they think we won't notice? Or do they believe that there are enough people willing to buy their brand for the first time, that they don't need to...
Winning customer centricity

Top 20 Most Popular Customer Centricity Articles of 2020

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid's extraordinary impact on businesses the world over. Many people were working from home this year, were...
Smart choices for business

Are Smart Things Really Smart or is it Just Smart Marketing?

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI and ML are Taking Digital Marketing to the Next Level." In it, I compared the positive and negative implications of...
UX Design is vital to customer satisfaction

Why UX Design is Vital to User Satisfaction and Ongoing Job Security

One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a lot to gain from the situation. This is why UX...
Understanding shoppers is essential for retail

How Understanding Shoppers Can Save Retail

We need to better understand shoppers. Why? Because retail is in crisis. Investment in brick-and-mortar stores has declined 30% in the US and a staggering 50% in Europe. In the UK 50,000 of the 500,000+, high street stores are empty, that’s a...
Word of mouth marketing amongst women

The 7 Keys to Word-of-Mouth Marketing

Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then when you have converted them into customers, continue to keep...
Future of retail

Is the Future of Retail, Physical or Virtual? Is This Just a Reset or Do we Need a Full Reboot?

Will the future of retail be without physical outlets? I remember having a very interesting discussion with a new client a couple of years ago on exactly this topic. Like many CPG companies at the time, they were considering online...
How to succeed

How to Succeed in Leadership, Marketing, Innovation and Insight

Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite quotes on the topic of success comes from Winston Churchill during his address to the Harrow School (UK) during WWII...

How to Improve Customer Centricity in Hospitality

The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared...

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