Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I asked if they were wise or foolhardy to make such...

Businesses often make the mistake of trying to sell to everyone. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no-one. This is why best-in-class marketers work with...

Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I hope), I spend a lot of my time searching how to better measure customer centricity for my clients. I also do...

One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days. So when was the last time you got...

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”   Did you know that the average tenure of a Head of Marketing position continues to fall, reaching just 41 months according to the latest...

What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing...

Why do companies still try to cheat their customers? Is it because they think we won't notice? Or do they believe that there are enough people willing to buy their brand for the first time, that they don't need to...

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid's extraordinary impact on businesses the world over. Many people were working from home this year, were...

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI and ML are Taking Digital Marketing to the Next Level." In it, I compared the positive and negative implications of...

One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a lot to gain from the situation. This is why UX...