This Blog is for everyone wanting to become more customer centric.

We cover both online and offline best practices from across the globe. Select one fo the topic areas we cover or see our latest posts below.

Word of mouth marketing amongst women

The 7 Keys to Word-of-Mouth Marketing

Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that solve their problems and fulfil...
Future of retail

Is the Future of Retail, Physical or Virtual? Is This Just a

Will the future of retail be without physical outlets? I remember having a very interesting discussion with a new client a couple of years ago...
How to succeed

How to Succeed in Leadership, Marketing, Innovation and Insight

Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite quotes on the topic of...

How to Improve Customer Centricity in Hospitality

The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its...
Technology and customer understanding

Why Technology Won’t Help You Understand Your Customers

Were you surprised to read the title of this post? Do you believe that using technology to understand customers is the only way today? Then...

7 Ways to Deliver Awesome Customer Service

How can some companies get customer service so wrong?! This week I have a longer post than usual, but one that will make you smile...

Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe on Apple Podcasts to get...
project management concept

Getting to Yes: A 7-step Roadmap to Successful Project Management

I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means that each...
more actionable insights

How the Best Marketers are Getting More Actionable Insights

Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer collaboration and sharing enables...

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