C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Innovation
The Best Ways To Improve Innovation With Better Ideation & Insights
One of the most frequent questions I get asked by my clients is how they can improve their innovation. Whether they are large or small, global or local, they all…
Never, Never, Never Give Up: How to Succeed When All Around You are Failing
I heard a famous quote this morning from Winston Churchill’s address to Harrow School in the UK in 1941. It was certainly one of his shortest speeches but probably…
How to Innovate Successfully (What You’re Still Getting Wrong!)
I’ve written a number of posts on innovation and yet I still get client requests to further help them innovate successfully! One of the favourite articles here on C3Centricity about…
A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Whether you believe that 60% of new product launches fail, or the number is…
Improving Ideation, Insight & Innovation: How to Prevent Further Costly Failures.
If you prefer to listen to the PODCAST of this post, click HERE. Don’t forget to subscribe on iTunes too! As you know, I am a global customer centricity champion….
The New Way to Innovate You Must Start Using Today!
When I get several requests in the same week on exactly the same topic, I know something is happening in the marketplace. This week was one such occasion. A Pharma…
How to Innovate More Creatively
I was recently on a trip to the US; a transatlantic flight on a Boeing 747, my favourite airplane – apart from the Seneca II that I used to own. Anyway,…
How to get R&D as Excited about Consumer Innovation as you are
Did you do a double-take when you read this post’s title? I bet you did. R&D is at the heart of innovation for most major manufacturers, so they should be…
Why Most Marketing Plans Fail & 9 Ways to Succeed with Yours
This Monday is Memorial Day in the US, when Americans everywhere think back to those in the US Armed Forces who gave their lives in the line of duty. I…
The Highly Effective Habits of Truly Innovative Companies
A couple of months ago I shared what I consider to be the Ten Mistakes even Great Companies Make when innovating. Whilst it is useful to have these “watch out”…
Most Popular Posts
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Five Rules of Customer Observation for Greater Success One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but u... - 7 Ways to Deliver Awesome Customer Service
- What Customer First Strategies Really Are (And What They’re Not!) Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter!
An interesting article on...
- What you need to know about Brand Image, Personality & Archetypes Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miam...
- Is it Time to Do Away with Market Research Departments? What's your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends?
I am probably in the third camp. No, if...
- The 6 Best Ways to Show you Respect your Customers More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
- Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I...
- You’ve Got Data? Well Don’t Start There! Did the title about Data make you curious? Great!
Of course, in today's data-rich environment I'm not really suggesting that you actually ignore it! Howev...
- Are you Jeopardising your Customers’ Loyalty? Or is it Going to Disappear Anyway? As you have no doubt already noticed, my Blog posts and those of many other Bloggers too, are often prompted by real-world experiences. This week is no ex...
- Getting to Yes: A 7-step Roadmap to Successful Project Management I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means...
