C3Centricity’s blog covers all topics important for businesses wanting to successfully adopt a customer first strategy and become more customer centric.
This includes both online and offline latest thinking and best practices from across the globe.
Topics covered are:
Innovation
The Best Ways To Improve Innovation With Better Ideation & Insights
One of the most frequent questions I get asked by my clients is how they can improve their innovation. Whether they are large or small, global or local, they all…
Never, Never, Never Give Up: How to Succeed When All Around You are Failing
I heard a famous quote this morning from Winston Churchill’s address to Harrow School in the UK in 1941. It was certainly one of his shortest speeches but probably…
How to Innovate Successfully (What You’re Still Getting Wrong!)
I’ve written a number of posts on innovation and yet I still get client requests to further help them innovate successfully! One of the favourite articles here on C3Centricity about…
A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)
Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Whether you believe that 60%…
Improving Ideation, Insight & Innovation: How to Prevent Further Costly Failures.
Denyse Drummond-Dunn · Improving Ideation, Insight & Innovation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” As you know, I am a…
The New Way to Innovate You Must Start Using Today!
When I get several requests in the same week on exactly the same topic, I know something is happening in the marketplace. This week was one such occasion. A Pharma…
How to Innovate More Creatively
I was recently on a trip to the US; a transatlantic flight on a Boeing 747, my favourite airplane – apart from the Seneca II that I used to own. Anyway,…
How to get R&D as Excited about Consumer Innovation as you are
Did you do a double-take when you read this post’s title? I bet you did. R&D is at the heart of innovation for most major manufacturers, so they should be…
Why Most Marketing Plans Fail & 9 Ways to Succeed with Yours
This Monday is Memorial Day in the US, when Americans everywhere think back to those in the US Armed Forces who gave their lives in the line of duty. I…
The Highly Effective Habits of Truly Innovative Companies
A couple of months ago I shared what I consider to be the Ten Mistakes even Great Companies Make when innovating. Whilst it is useful to have these “watch out”…
Most Popular Posts
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Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but u...
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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How to Map Your Customer Journey & Overlay their Emotions
With the travel and leisure industries in turmoil at the moment, now is a good time for them to review how they treat their customers. And mapping their cu...
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The 6 Best Ways to Show you Respect your Customers
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
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10 Ways to Immediately Improve Your Customer Centricity
We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic.
Now more than ever, bu...
