This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
10 Ways to Immediately Improve Your Customer Centricity
We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to…
How to Improve Customer Centricity in Hospitality
The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn…
Why Technology Won’t Help You Understand Your Customers
Were you surprised to read the title of this post? Do you believe that using technology to understand customers is the only way today? Then let me explain why I…
7 Reasons for Failure When Adopting a Customer First Strategy
By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many companies still struggle to adopt a…
How to Map Your Customer Journey & Overlay their Emotions
With the travel and leisure industries in turmoil at the moment, now is a good time for them to review how they treat their customers. And mapping their customers’ journey…
Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas…
7 Ways to Deliver Awesome Customer Service
Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.
Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become…
Getting to Yes: A 7-step Roadmap to Successful Project Management
I’ve been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means that each time I had different responsibilities….
Brand Portfolio Secrets to Success (5 Things You Need to Know)
How do you know when you have too many variants in your brand portfolio? In my opinion, the answer is that it’s when you can’t answer that question! Can you? One of…
Finding Your Happy Career: LIVE Events
Most Popular Posts
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Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but u...
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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The 6 Best Ways to Show you Respect your Customers
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
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How to Map Your Customer Journey & Overlay their Emotions
With the travel and leisure industries in turmoil at the moment, now is a good time for them to review how they treat their customers. And mapping their cu...
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Is Packaging Part of Product or Promotion? Should it be Both?
Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framin...
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You’re Not Competing In The Category You Think You Are! (How to Find Out)
Denyse Drummond-Dunn · You're not competing in the category you think your are
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes...