Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

When facing a challenging business environment, which these days is true for almost every industry, companies don't always have the time to make considered decisions. Agility has become a much-needed skill. So, how can companies be better prepared for whatever...

Customer satisfaction doesn't last as long as it used to. We've all become extremely demanding, thanks to constant new offers of innovation and novelty. Today, we want things better, faster and sometimes cheaper as well. And customer satisfaction is becoming...

How can some companies deliver awesome customer service while others get it so totally wrong?! I want to share a personal story of disinterested client support with you this week. From it, I have drawn seven learnings for everyone wanting...

Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question...

How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of your top three objectives! Innovation isn't just a buzzword; it's a critical component of success. Companies that embrace innovation consistently...

In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that sustain a business and drive customer retention, advocacy, and long-term profitability. In today’s competitive market...

In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace customer-centric practices. Numerous barriers can hinder the journey toward...

Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This post explores how businesses can embrace omnichannel experiences, self-service solutions, and data-driven personalisation to create...

Customer retention is essential for the long-term success of any business.  We all know that happy customers are more likely to make repeat purchases, provide positive reviews, and refer others to your business. But how do you keep customers happy? Here...

It's time to move from customer satisfaction to customer delight. After all, no one wants to be good when they can be great! These days, providing a delightful, personalized experience for customers is no longer just a luxury—it's a necessity...