This Blog is for everyone wanting to become more customer centric.

As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when they adopt the strategy. I...

The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However...

As a leader, you know that customer centricity is critical to the success of your business. However, it is not enough to pay lip service...

Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer relationships. In today's...

Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if ChatGPT wasn't enough to get...

I know, you probably don't want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and...

A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don't understand why...

Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just see how Netflix, Amazon, Google...

Every CEO knows that a stronger customer focus can be the answer to many - dare I say most? - of their business challenges! So...