This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe. Select one fo the topic areas we cover or see our latest posts below.
Adopting a Customer First Strategy. Even the Police Can Get it Right!
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about how they appear to be…
Packaging: Are You Using This Free Channel For Communicating With Your Customers?
Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? Or do you consider it to be an integral part…
10 Ways to Improve Customer Centricity Today
Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do….
Are You Giving What Customers Want Today?
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this period…
Why Your Company Needs to Adopt a Customer First Strategy
Denyse Drummond-Dunn · What a customer first strategy means today “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Every few days there…
How to Easily Use Customer Co-creation for Profitable Growth
One of my clients, who is following the 50 weekly actions for customer centric excellence as described in my book Winning Customer Centricity, recently asked me for some ideas on…
The 6 Best Ways to Show you Respect Customers
I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got to thinking about…
Got Data? It’s Never Big Enough For Business’s New Demands
Did the title that you’ve got data make you curious? Great! Of course, in today’s data-rich environment I’m not really suggesting that you ignore it, rather the opposite! But in…
How Your Business Can Quickly Adopt a Customer First Strategy
Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills the newspapers and goes viral…
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking…
Topic Search
Sign up for more!
Prioritize Your Learning with This Fun Interactive Video
Our Latest Podcasts
Write For Us
See Denyse at these Events
- No events
- all events
Denyse’s Guest Blogging
Most Popular Posts
-
Your Brand has an Image, but Does i...
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami...
-
How People Recognise Brands: I Can...
How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only p...
-
A Winning Marketing Plan: 9 Questio...
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be, r...
-
Five Brilliant Ideas to Boost your...
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
