Three Clever Ways to Know the Competition Better
What is the secret to success in business? That’s easy! It’s how well you know the competition. Alright, maybe this is a slightly over-simplified perspective, but it always surprises me…
How to Update Your Marketing with a Customer First Strategy
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” All marketers know their marketing 5Ps, but how do you update your marketing when…
5 Business Success Factors (So You’re Ready for Anything!)
We are sweltering in the Northern Hemisphere with record temperatures, so here’s a “cool” idea on how businesses can get ready for anything by applying these success factors. Every winter,…
How Well Do you Know Your Customers? 13 Questions your Boss Expects you to Answer
Be a true leader; share this post with the members of your team who need the inspiration and support. Your boss expects you to be able to answer all his…
Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?
What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest…
Companies that Cheat are Losers: How to Ensure That You Shine!
Why do companies still try to cheat their customers? There have been a lot of articles recently exposing the behaviors of organisations who clearly haven’t adopted a customer first…
Never, Never, Never Give Up: How to Succeed When All Around You are Failing
I heard a famous quote this morning from Winston Churchill’s address to Harrow School in the UK in 1941. It was certainly one of his shortest speeches but probably…
What a Customer First Strategy Is (And what it’s not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR by Ray Poynter prompted this…
Is it Time to Do Away with Market Research Departments?
What’s your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends? I am probably in the third camp. No, if it is a department that…
You’ve Got Data? Well Don’t Start There!
Did the title about data make you curious? Great! Of course, in today’s data-rich environment I’m not really suggesting that you actually ignore it! However, in working with clients around…
