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Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

CPG Leaders

10 Key Questions CPG Leaders Should Ask About Customer-First Strategies for Expanded Loyalty

CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial for distinguishing their brands. A...
customer-centric strategies

7 Proven Customer-Centric Strategies Smart CEOs Use to Drive Growth

Have you made changes to drive your business growth using customer-centric strategies that are based on current trends? Don't know which ones are most...
Customer delight

How to Measure Customer Delight and Prove Its Impact on Brand Loyalty

As we all know, customer satisfaction is no longer enough to secure brand loyalty - if it ever was! Companies must strive to go beyond mere satisfaction...
Surprising solutions to business challenges

Surprising Solutions to the 9 Business Challenges of a Customer-First Strategy

Adopting a customer-first strategy is more than just an option these days. But did you know that, perhaps surprisingly, it can answer most business...
Data is an untapped potential for SMEs

Unlocking the Huge Untapped Potential for SMEs through the Superior Use of Data

All CEOs face many challenges, perhaps those of small and mid-sized companies more so than others. However, the current data-rich environment offers an...
Business success

5 Key Trends to Business Success in 2024 using a Customer-First Strategy

As we debut the second half of the year, the ever-evolving landscape of customer experience (CX) is making business success even more challenging than...
Challenges of data integration

A Comprehensive Guide to Overcoming the Most Common Data Integration Challenges

Insight development is based on gathering information, then data integration and analysis. However, organisations often find this challenging due to...
Customer-centric mission

The Essential Customer-Centric Mission Statement for Achieving Success

A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It provides a...
brand building for SMEs

Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining...
Delight the Customer

Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer...

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