Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?
What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest…
Companies that Cheat are Losers: How to Ensure That You Shine!
Why do companies still try to cheat their customers? There have been a lot of articles recently exposing the behaviors of organisations who clearly haven't adopted a customer first strategy....
Never, Never, Never Give Up: How to Succeed When All Around You are Failing
I heard a famous quote this morning from Winston Churchill's address to Harrow School in the UK in 1941. It was certainly one of his shortest speeches but probably also...
What a Customer First Strategy Is (And what it’s not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR by Ray Poynter prompted this…
Is it Time to Do Away with Market Research Departments?
What’s your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends? I am probably in the third camp. No, if it is a department that…
You’ve Got Data? Well Don’t Start There!
Did the title about data make you curious? Great! Of course, in today’s data-rich environment I’m not really suggesting that you actually ignore it! However, in working with clients around…
Do You Know Your Customer Journey Map & the Emotions Overlay?
A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the…
Top 10 Marketing Infographics to Smash 2018 (Inspiration for the Visual World)
One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year’s crop, with ideas on how…
Why You Struggle To Meet Your Business Objectives (And how to Crush them)
“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find most companies spend more time…
You’re Not Competing In The Category You Think You Are! (How to Find Out)
Last week I wrote about my 7-step CatSight™ Process for Insight Development. The first step is to identify the Category in which you are competing. I got so many comments…
