Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth
It is more than a year ago that Coca-Cola did away with their CMO in favour of a Chief Growth Officer. Was it a wise move or foolhardy? In a…
How to Take Local Brands to Global Success: The 5 Rules to Fortune
I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They weren’t speaking about the…
What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence
If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation…
How Can You Provide Better Service For Your Clients?
How Can You Provide Better Services For Your Client? This is a great question isn’t it? It was asked recently on Quora and I answered it, as I do many…
What Customers Want Today. (And How to Give It To Them!)
As a customer centricity champion, just like you I hope, I spend a lot of my time researching what customers want. I’m always trying to understand exactly what their preferences…
Three Clever Ways to Know the Competition Better
What is the secret to success in business? That’s easy! It’s how well you know the competition. Alright, maybe this is a slightly over-simplified perspective, but it always surprises me…
How to Update Your Marketing with a Customer First Strategy
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” All marketers know their marketing 5Ps, but how do you update your marketing when…
5 Business Success Factors (So You’re Ready for Anything!)
We are sweltering in the Northern Hemisphere with record temperatures, so here’s a “cool” idea on how businesses can get ready for anything by applying these success factors. Every winter,…
How Well Do you Know Your Customers? 13 Questions your Boss Expects you to Answer
Be a true leader; share this post with the members of your team who need the inspiration and support. Your boss expects you to be able to answer all his…
Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?
What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest…
