This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
The 5 Essential Rules of Customer Observation for Greater Business Success
Denyse Drummond-Dunn · The 5 Essential Rules of Customer Observation for Greater Business Success “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”…
The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
Denyse Drummond-Dunn · The Good, Bad and Downright Ugly Parts of a Head of Marketing Job “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they…
A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well,…
How to Cheat The Customer – or Not!
Why do companies still try to cheat their customers? Is it because they think we won’t notice? Or do they believe that there are enough people willing to buy their…
Top 20 Most Popular Customer Centricity Articles of 2020
Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world…
How to Take Local Brands Global: The 5 Rules to Fortune
Denyse Drummond-Dunn · How to Take Local Brands Global: The 5 Rules to Fortune I remember reading an article in the Financial Times a few years ago, that challenged companies…
Are Smart Things Really Smart or is it Just Smart Marketing?
Denyse Drummond-Dunn · Are smart things really smart or is it just smart marketing? “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”…
You’re Not Competing In The Category You Think You Are! (How to Find Out)
Denyse Drummond-Dunn · You’re not competing in the category you think your are “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Many…
Why UX Design is Vital to User Satisfaction and Ongoing Job Security
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a…
How Understanding Shoppers Can Save Retail
We need to better understand shoppers. Why? Because retail is in crisis. Investment in brick-and-mortar stores has declined 30% in the US and a staggering 50% in Europe. In the UK…
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Most Popular Posts
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Your Brand has an Image, but Does it Have a Great Personality too?
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miami...
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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7 Secrets to Business Growth from Leading Global Brands
Consultants get contacted for all sorts of - admittedly sometimes strange - requests for support from their clients.
However, when I get several people as...
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The 6 Best Ways to Show you Respect your Customers
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
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From a Good to a Great Website: 9 Ways to Engage More Successfully
Denyse Drummond-Dunn · What makes a great website?
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”...
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The New Qualities for Customer Service Excellence
The current pandemic has clearly highlighted those companies who care about their customers and who provide them with customer service excellence.
If you...
