What you need to know about Brand Image, Personality & Archetypes
Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at…
What Customer First Strategies Really Are (And What They’re Not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR by Ray Poynter prompted this…
Is Packaging Part of Product or Promotion? Should it be Both?
Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?…
Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too…
7 Secrets to Business Growth from Leading Global Brands
Consultants get contacted for all sorts of – admittedly sometimes strange – requests for support from their clients. However, when I get several people asking for help in the same…
Fundamentals of a Customer First Strategy For Every Industry
Every industry strives to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore in many company objectives. Unfortunately it rarely goes beyond the…
How Marketers Can Benefit From More Than Technology: Modern Marketing
Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas….
How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer
How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t…
Even the Police Can Get it Right! Adopting a Customer First Strategy
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about how they appear to be…
AI and ML are Taking Digital Marketing to the Next Level
I presented last week at an exciting, forward-looking conference in Fort Lauderdale, USA. It was ITEXPO, a successful conference celebrating its twentieth anniversary this year! The huge turnout of thousands…
