This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking…
5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be forgiven for…
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
If you’re a regular reader here – and if not, then please sign up below so you don’t miss future posts – you’ll know my 7-step CatSightโข Process for Insight…
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only…
The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it’s pretty clear to everyone in business that NOT knowing your target customers costs a lot – sometimes the business itself! (Think Kodak, Nokia, Borders) So let…
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Are you like most businesses? Do you have a plan you are following that will (hopefully) enable you to reach your goals? In order to meet them, we are often…
Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on…
Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is in fact an enabler, at least when used properly and appropriately. So…
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the…
Never Give Up! How to Succeed in Business When Everyone Else is Failing
I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his shortest…
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How to Measure Customer Centricity...
Denyse Drummond-Dunn ยท How to measure customer centricity the right way
As a customer-first strategist (just like you I hope), I spend a lot of my time se...
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Adopting a Customer First Strategy...
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about h...
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Five Brilliant Ideas to Boost your...
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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The 5 Essential Rules of Customer O...
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortuna...
