Many of you know that it is vital to improve customer centricity today. You must put the customer clearly at the heart of your business.
But I also know that many of you struggle with this, because you just don’t know where to start. Am I right? Then this article is for you.
This week I give you ten simple actions to accelerate your organisation along its path to improved customer centricity.
#1 Review & revise the description of your target audience
Do all your brands have a clear description of their target audience? These days we tend to speak about personas.
Is it as complete as it should be? If not, then use our C3Centricity 4W™ Persona Template and complete the who, what, where and why for each one.
Include not only demographics and consumption / purchasing habits but also information about where they do these things, what values they have that you can tap into and what emotions motivate them to use your brand.
#2 Assess the optimum way of connecting with your customers
Do you know the best way to contact your target customers, as well as their preferred place and time to connect?
Review how you communicate with your customer and what information exchange there is at that time. Is it one-way or two? Are you in a monologue or a dialogue?
Obviously the second is what it should be. You can learn far more about your customers when they are ready to share their information with you.
I hope this list has helped you to define a few areas that need revision in your organisation. Even actioning just one of them will improve your customer centricity. Of course doing them all will ensure that your customer is really at the heart of your business, as well as in the hearts of all your employees.
If you would like to know just how customer centric you are today, why not complete the C3C Evaluator™? It will help you to identify where you are today as well as how to prioritise any needed changes in your organisation.
For more information on making your organisation more customer centric, please check out C3Centricity for additional inspiring articles and then contact us here:
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