Author: Denyse Drummond-Dunn

Value-Seeking Consumers Are Changing CPG Growth: Why Price Is Not Enough

Read More Value-Seeking Consumers Are Changing CPG Growth: Why Price Is Not Enough
How to Protect Consumers’ CPG Brand Trust when Shelves are Empty

Read More How to Protect Consumers’ CPG Brand Trust when Shelves are Empty
Product Ingredient Safety Is Now a Trust Test for CPG Brands

Read More Product Ingredient Safety Is Now a Trust Test for CPG Brands
Consumers Prefer Local After Shocks: Why Global Brand Trust Is Declining

Read More Consumers Prefer Local After Shocks: Why Global Brand Trust Is Declining
6 Proven AI Literacy Habits That Protect CPG Leaders in 2026

Read More 6 Proven AI Literacy Habits That Protect CPG Leaders in 2026
Promotional Effectiveness Reset for CPG

Read More Promotional Effectiveness Reset for CPG
Why Mid-Level CPG Leaders Are the Fix, Not the Bottleneck to the New Growth Killer

Read More Why Mid-Level CPG Leaders Are the Fix, Not the Bottleneck to the New Growth Killer
How CPG Brands Earn the Shortlist and Protect Margin in the Agentic Commerce Era

Read More How CPG Brands Earn the Shortlist and Protect Margin in the Agentic Commerce Era
When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders

Read More When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth

Read More Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
Synthetic Consumers Are Here: The New Insight Skill Is Building a “Human Truth Firewall”

Read More Synthetic Consumers Are Here: The New Insight Skill Is Building a “Human Truth Firewall”
From Dashboards to Direction: The New Standard for CPG Decision Making

Read More From Dashboards to Direction: The New Standard for CPG Decision Making