This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
When Did You Last Really Delight Someone?
Now just to be clear, I am not talking about your spouse or significant other, whom I assume you delight every day! I’m talking about your customers, consumers or clients;…
5 Steps from Market Research to Insight
How often do you attend a market research presentation at which the agency conducting the fieldwork makes a number of recommendations, which are then discussed? Every time I hope; if…
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Most Popular Posts
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Top 10 Most Popular Articles on Cus...
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted!
Each January we like to celebrat...
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The 5 Essential Rules of Customer O...
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortuna...
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Technology is not a Disruptor, but...
Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is in fact an enabler, at least when used properly and...
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The 6 Best Ways to Show you Respect...
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
