Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Business Vision & Strategy

Marketing & Brand Building

Communications & Engagement

Market Research, Insight, Data analysis

Innovation

Consumer Services

Technology is not a Disruptor, but a Powerful Customer-First Strategy is!

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler of a customer-first strategy, at least...

10 Ways to Immediately Improve Your Customer Centricity

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more...

Never Give Up! How to Succeed in Business When Everyone Else is Failing

We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote...

Do Companies Still Benefit From Having a Market Research Department?

What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third...

Your Brand has an Image, but Does it Have a Great Personality?

Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami...

Five Brilliant Ideas to Boost your Insight Development

Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...

The 23 Keys to Creating Raving Fans Part 2

This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don't forget that you...

The 23 Keys to Creating Raving Fans Part 1

This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts...

How to Make a Great Customer-Centric Website Design

Website design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital...