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Denyse's Blog Post and Podcasts are for Every Executive Who Wants to Reignite Momentum in Their Careers and Companies
Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.
Are You Giving What Customers Want Today?
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this...
How to Easily Use Customer Co-creation for Profitable Growth
One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning Customer Centricity, recently...
The 6 Best Ways to Show you Respect Your Customers
I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got...
Got Data? It’s Never Big Enough For Business’s New Demands
Did the title that you've got data make you curious? Great! Of course, in today's data-rich environment I'm not really suggesting that you ignore it...
How Your Business Can Quickly Adopt a Customer First Strategy
Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills the...
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the early 80's, companies...
5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be...
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just how many brands are...
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn...
The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes the business itself! (Think Kodak, Nokia...