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The Little Known Disadvantages of a Customer-first Strategy
The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies...
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Lead a Customer-First Transformation: What Great Leaders Do
As a leader, you know that customer centricity is critical to the success of your business.However, it is not enough...
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The Power of Emotional Intelligence in Driving Business Growth
Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more...
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The Promise of AI and ML to Take Digital Marketing to the Next Level
Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if...
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Post Covid People are Searching for More Meaningful Connection & Engagement
I know, you probably don't want to read yet another article about the post-pandemic era. But bear with me; this...
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Why a Customer-First Strategy Is Your Best Business Investment
A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many...
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How Your Executive Team Can Ignite Enthusiasm for Your New Company Vision
Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just...
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7 Reasons Why Your Customer First Strategy Adoption Will Fail!
Every CEO knows that a stronger customer focus can be the answer to many - dare I say most? -...
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Win Online: 9 Ways to Make a Great Website that Engages More Successfully
What makes a great website? What makes a website great for your customers? What makes a website great for your...
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Essentials of a Customer First Strategy Every Industry Needs to Adopt
Every business should strive to improve their customers' experience with their products and services. Adopting a customer first strategy is...
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5 Powerful Ways to Upgrade Your Customer Journey Maps
Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries...
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7 Ideas from Great Leaders to Make Your Leadership Style More Effective
I'd like to start this post with a story about some great leaders. As you know, I published my book...
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The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you...
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The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according...
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A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year...
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How to Cheat Your Customer – or Not!
Does your company try to cheat your customer? Is it because you think they won't notice? Or do you believe...
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Top 20 Most Popular Customer Centricity Articles of 2020
Traditionally C3Centricity publishes a list of the most popular posts about customer centricity on its blog in January and this...
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Are Smart Things Really Smart or is it Just Smart Marketing?
Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI...
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Why UX Design is Vital to User Satisfaction and Ongoing Job Security
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From...
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How Understanding Shoppers Can Save Retail
Did you know that understanding shoppers has become a business essential in recent years? Do you want to know why?...
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The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that...
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Is the Future of Retail, Physical or Virtual? Is This Just a Reset or Do we Need a Full Reboot?
Will the future of retail be without physical outlets? I remember having a very interesting discussion with a new client...
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How to Succeed in Leadership, Marketing, Innovation and Insight
Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite...
Read MoreHow to Improve Customer Centricity in Hospitality
The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as...
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Why Technology Won’t Help You Understand Your Customers
Were you surprised to read the title of this post? Do you believe that using technology to understand customers is...
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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.
Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe...
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Getting to Yes: A 7-step Roadmap to Successful Project Management
I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team...
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How the Best Marketers are Getting More Actionable Insights
Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer...
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The Best Ways To Improve Innovation With Better Ideation & Insights
One of the most frequent questions I get asked by my clients is how they can improve their innovation. Whether...
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What Customer First Strategies Really Are (And What They’re Not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter!...
Read MoreDenyse’s Guest Blogging
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