Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Did the title that you've got data make you curious? Great!  Of course, in today's data-rich environment I'm not really suggesting that you ignore it...

Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills the...

Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the early 80's, companies...

I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be...

The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just how many brands are...

How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn...

I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes the business itself! (Think Kodak, Nokia...

Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals?...

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate...

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler of a customer-first strategy, at least...