Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes the business itself! (Think Kodak, Nokia...

Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals?...

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate...

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler of a customer-first strategy, at least...

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more...

We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote...

What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third...

Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami...

Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...

This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don't forget that you...