Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in...

As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this...

One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning Customer Centricity, recently...

I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got...

Did the title that you've got data make you curious? Great!  Of course, in today's data-rich environment I'm not really suggesting that you ignore it...

Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills the...

Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the early 80's, companies...

I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be...

The first step of any business is to identify the category in which they are competing. This may surprise you, but you'd be amazed just how many brands are...

How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn...