Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

I've written a number of posts on innovation and yet I still get client requests to further help them innovate successfully! One of the favourite articles...

Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they...

Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read "Customers Care About a Product’s...

Your customers only really care about themselves and your product's value to them! I've been a customer champion for most of my career. But with the likes...

If you follow me on social media, you'll know that I've just returned from a three-week visit to Peru. I had the privilege of being the keynote speaker at...

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of...

There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer is boss and such like. But there...

Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and then taking pride in seeing that they were...

I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the consumer in their name, so they should be...