Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I hope), I spend a lot of my time...

One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but...

Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according to the latest Spencer Stuart...

What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be...

Does your company try to cheat your customer? Is it because you think they won't notice? Or do you believe that enough people are willing to buy your brand...

Traditionally C3Centricity publishes a list of the most popular posts about customer centricity on its blog in January and this year is no exception...

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI and ML are Taking Digital Marketing to the Next...

One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online...

Did you know that understanding shoppers has become a business essential in recent years? Do you want to know why? Because retail is in crisis! Investment...

Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that solve their problems and...