Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

We have a treat for you today. It's a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the...

Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer?...

Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well...

 Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I hope), I spend a lot of my time...

One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but...

Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according to the latest Spencer Stuart...

What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be...

Does your company try to cheat your customer? Is it because you think they won't notice? Or do you believe that enough people are willing to buy your brand...

Traditionally C3Centricity publishes a list of the most popular posts about customer centricity on its blog in January and this year is no exception...

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI and ML are Taking Digital Marketing to the Next...