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Should CMOs Concentrate on Brand Building or Business Growth?
Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in...
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Market Segmentation Strategy: Sell More to Fewer, Better
Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of...
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How to Measure Customer-Centricity the Right Way
Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I...
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The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you...
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The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according...
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A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year...
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How to Cheat Your Customer – or Not!
Does your company try to cheat your customer? Is it because you think they won't notice? Or do you believe...
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Top 20 Most Popular Customer Centricity Articles of 2020
Traditionally C3Centricity publishes a list of the most popular posts about customer centricity on its blog in January and this...
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Are Smart Things Really Smart or is it Just Smart Marketing?
Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI...
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Why UX Design is Vital to User Satisfaction and Ongoing Job Security
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From...
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How Understanding Shoppers Can Save Retail
Did you know that understanding shoppers has become a business essential in recent years? Do you want to know why?...
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The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that...
Read MoreDenyse’s Guest Blogging
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