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Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Insight & Brand Growth

Innovation & Acceleration

Leadership & Careers

Stop Losing the Second Buy: 7 First-Use Fixes That Drive Repeat Purchase Now

Executive summary Most brands buy trial and then leak value in the first week! This is why you aren't getting...

7 Ways QR Code Packaging Wins Trust and Repeat Purchases in CPG

Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue,...

The Future of CPG: 2026 Consumer Trends for Loyalty and Growth

Executive SummaryBy 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands...

Process Paralysis in CPG: How to Fix The Hidden Growth Killer

Executive Summary (for busy CPG Execs) When mid-sized CPG brands stall, leaders often point to external threats—disruptive competitors, shifting consumers,...

AI Marketing Strategy for CPG: Your 2025 Playbook

Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not...

How Smart CPG Innovation Leaders Are Rewriting the Rules

Executive Summary Smart CPG innovation leaders know that their business landscape has reached a critical tipping point. With only 35%...

How CPG Leaders Stay Ahead When Consumers Innovate Faster Than Brands

Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in...

How Smart CPG Leaders Are Mastering AI Consumer Intelligence to Drive Growth

EXECUTIVE SUMMARY: Consumer relevance begins with superior listening. The evidence shows that success belongs to those who can hear consumer...

AI Consumer Intelligence: What Smart CPG Leaders Do

EXECUTIVE SUMMARY: Consumer relevance begins with superior listening. The evidence shows that success belongs to those who can hear consumer...

The Hidden Danger of Being Your Company’s MVP (And 6 Smart Ways to Avoid Being Irreplaceable at Work)

Being irreplaceable at work might seem like the ultimate career achievement. But is it really? Picture this: You're sitting across...

The Invisible Gap: Why Mid-Level Managers Hold the Key to Inclusive Innovation

Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system....

Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value

Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the...

Why Slowing Down Is the Boldest Move You Can Make to Accelerate Growth

Welcome to a new style of blog post from Denyse at C3Centricity. After years of writing about the latest theories...

7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty

There can be no doubt that today's buyers have evolved into sophisticated decision-makers who demand more than just quality products...

How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories

We often assume that industry giants, with their massive budgets and extensive resources, hold all the cards. However, some of...

Resilience: The Essential Foundation for Career Success in Uncertain Times

Have you ever watched in dismay as a seemingly unstoppable colleague bounces back from a catastrophic professional failure only to...

Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know

After three decades navigating corporate leadership from London's trading floors to Swiss boardrooms, I've discovered why breaking the glass ceiling...

How Influencer Marketing is Redefining Consumer Engagement and Market Success

The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer...

Insights-Driven Innovation + Inclusive Leadership = Growth

Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025. The three fundamental pillars of sustained...