AI Marketing Strategy for CPG: Your 2025 Playbook
Executive Summary (for Busy CPG Leaders) AI adoption is exploding…
How Smart CPG Innovation Leaders Are Rewriting the Rules
Executive Summary Smart CPG innovation leaders know that their business…
How CPG Leaders Stay Ahead When Consumers Innovate Faster Than Brands
Executive Summary Consumers are accelerating past traditional brand innovation, turning…
The Invisible Gap: Why Mid-Level Managers Hold the Key to Inclusive Innovation
Inclusive innovation isn’t a department. It’s not a job title…
How Influencer Marketing is Redefining Consumer Engagement and Market Success
[vc_row][vc_column][vc_column_text] The consumer packaged goods (CPG) industry is undergoing another…
Why Your AI Marketing Strategy Is Failing (And How to Fix It)
[vc_row][vc_column][vc_column_text] The promise of AI in marketing has never been…
The Most Popular CPG BLOG Posts of 2024 on Consumer Centricity
Here at C3Centricity, we publish books (Winning Customer Centricity, The…
Why Hyper-Personalisation Matters in Delighting Your Consumers
[vc_row][vc_column][vc_column_text] Modern consumers are no longer satisfied with generic experiences….
Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency
[vc_row][vc_column][vc_column_text] As consumers become more informed and discerning, the demand…
How to Measure Customer Delight and Prove Its Impact on Brand Loyalty
[vc_row][vc_column][vc_column_text] As we all know, customer satisfaction is no longer…
5 Key Trends to Business Success in 2024 using a Customer-First Strategy
As we debut the second half of the year, the…
Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations
Brand building for SMEs is a complex journey. As an…
Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty
Today, most markets are saturated, and companies are fighting for…
How to Triumph Over Budget Cuts and Prove Your Marketing ROI
As we all know and, unfortunately, have probably also experienced,…
B2B Secrets That Supercharge B2C Marketing
[vc_row][vc_column][vc_column_text css=””] As has been claimed for decades, there are…
The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement
What is the cornerstone of sustainable growth and competitive advantage…
Top Posts of 2023 on Customer Centricity
Here at C3Centricity, we publish books (Winning Customer Centricity), articles…
7 Secrets to Business Growth from Leading Global Brands
Whenever several people ask me to share my strategies for…
From Good to Extraordinary: Ignite Your Business with Personalized Customer Delight
It’s time to move from customer satisfaction to customer delight….
The Power of Real-Time Feedback to Drive Business Success
In today’s fast-paced and customer-centric business environment, gathering real-time customer…
The Promise of AI and ML to Take Digital Marketing to the Next Level
Everyone seems to be talking about the impact of AI…
Win Online: 9 Ways to Make a Great Website that Engages More Successfully
What makes a great website? What makes a website great…
Brand Portfolio Strategy: Secrets of CPG Winners
[vc_row][vc_column][vc_column_text] How do you know when your brand portfolio has…
Packaging: Are You Using This Free Channel For Communicating With Your Customers?
Do you consider your packaging to be a part of…
10 Ways to Improve Customer Centricity Today
Many of you know that it is vital to continuously…
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It’s been around for hundreds…
5 Rules for Rolling Out a Successful Local Brand into Global Markets
[vc_row][vc_column][vc_column_text] I remember reading an article in the Financial Times…
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
The first step of any business is to identify the…
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise brands? And yours in…
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Did you know that using marketing quotes can improve your…
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential…
Your Brand has an Image, but Does it Have a Great Personality?
Your brand is not what you think it is! It’s…
Five Brilliant Ideas to Boost your Insight Development
[vc_row][vc_column][vc_column_text] Insights are the pot of gold that many businesses…
The 23 Keys to Creating Raving Fans Part 2
This is the second part of “The 23 Keys to…
How to Make a Great Customer-Centric Website Design
Website design is a variable that changes as fast, if…
24 Factors to Consider in Pricing your Product, Service or Solution.
We have a treat for you today. It’s a guest…
Should CMOs Concentrate on Brand Building or Business Growth?
Which is more important, brand building or business growth? Do…
The Good, Bad and Downright Ugly Parts of a Head of Marketing Job
Did you know that the average tenure of a Head…
A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan?…
How to Cheat Your Customer – or Not!
Does your company try to cheat your customer? Is it…
Are Smart Things Really Smart or is it Just Smart Marketing?
Earlier this year I wrote about the impact of AI…
Why UX Design is Vital to User Satisfaction and Ongoing Job Security
One of the greatest changes that the current pandemic has…
How Understanding Shoppers Can Save Retail
Did you know that understanding shoppers has become a business…
The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your…
How to Improve Customer Centricity in Hospitality
The title of this week’s post might surprise you. After…
How Marketers Can Benefit From More Than Technology: Modern Marketing
Just like most entrepreneurs and business people, I go to…
Top 10 Posts on Brand Building Strategies of 2018
[vc_row][vc_column][vc_column_text] A New Year tradition we started here at C3Centricity…
Why You Struggle To Meet Your Business Objectives (And how to Crush them)
“There may be customers without brands, but there are NO…
You’re missing out on A Free Communication Channel! (Any guesses what it is?)
Denyse Drummond-Dunn · You’re missing out on A Free Communication…
Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions)
Last week I asked whether it is employees or customers…
Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay
Price wars are a standard challenge of marketers, whether working…