Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don't understand why it...

Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just see how Netflix, Amazon...

Every CEO knows that a stronger customer focus can be the answer to many - dare I say most? - of their business challenges! So why do so many companies...

What makes a great website? What makes a website great for your customers? What makes a website great for your potential customers? The answers to these...

Every business should strive to improve their customers' experience with their products and services. Adopting a customer first strategy is therefore often...

Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries are still in...

I'd like to start this post with a story about some great leaders. As you know, I published my book Winning Customer Centricity a few years ago. And being...

The covid pandemic clearly highlighted those companies that truly care about their customers and which provide customer service excellence. If a company...

How do you know when your brand portfolio has too many variants? In my opinion, the answer is that it’s when you can’t answer that question! Can you? One...

In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about...