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Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

mind the gap

The Little Known Disadvantages of a Customer-first Strategy

The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy...
lead a customer-first strategy

How Leaders can Successfully Lead a Customer-first Strategy Adoption

As a leader, you know that customer centricity is critical to the success of your business. However, it is not enough to pay lip service to this concept;...
Emotional intelligence

The Power of Emotional Intelligence in Driving Business Growth

Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer...
the power of ai and ml in digital marketing

The Promise of AI and ML to Take Digital Marketing to the Next Level

Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if ChatGPT wasn't enough to get...
Connection and Engagement

Post Covid People are Searching for More Meaningful Connection & Engagement

I know, you probably don't want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and...
Best investment for business growth

Why a Customer-First Strategy Is Your Best Business Investment

A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don't understand why it...
Ignite enthusiasm

How Your Executive Team Can Ignite Enthusiasm for Your New Company Vision

Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just see how Netflix, Amazon...
Strategy failure

7 Reasons Why Your Customer First Strategy Adoption Will Fail!

Every CEO knows that a stronger customer focus can be the answer to many - dare I say most? - of their business challenges! So why do so many companies...
The essentials of a great website

Win Online: 9 Ways to Make a Great Website that Engages More Successfully

What makes a great website? What makes a website great for your customers? What makes a website great for your potential customers? The answers to these...
All industries need a customer first strategy

Essentials of a Customer First Strategy Every Industry Needs to Adopt

Every business should strive to improve their customers' experience with their products and services. Adopting a customer first strategy is therefore often...

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