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Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

How to Measure Customer Delight and Prove Its Impact on Brand Loyalty

How to Measure Customer Delight and Prove Its Impact on Brand Loyalty

As we all know, customer satisfaction is no longer enough to secure brand loyalty - if it ever was! Companies...
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Surprising Solutions to the 9 Business Challenges of a Customer-First Strategy

Surprising Solutions to the 9 Business Challenges of a Customer-First Strategy

Adopting a customer-first strategy is more than just an option these days. But did you know that, perhaps surprisingly, it...
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Unlocking the Huge Untapped Potential for SMEs through the Superior Use of Data

Unlocking the Huge Untapped Potential for SMEs through the Superior Use of Data

All CEOs face many challenges, perhaps those of small and mid-sized companies more so than others. However, the current data-rich...
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5 Key Trends to Business Success in 2024 using a Customer-First Strategy

5 Key Trends to Business Success in 2024 using a Customer-First Strategy

As we debut the second half of the year, the ever-evolving landscape of customer experience (CX) is making business success...
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A Comprehensive Guide to Overcoming the Most Common Data Integration Challenges

A Comprehensive Guide to Overcoming the Most Common Data Integration Challenges

Insight development is based on gathering information, then data integration and analysis. However, organisations often find this challenging due to...
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The Essential Customer-Centric Mission Statement for Achieving Success

The Essential Customer-Centric Mission Statement for Achieving Success

A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It...
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