Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

I'd like to start this post with a story about some great leaders. As you know, I published my book Winning Customer Centricity a few years ago. And being...

The covid pandemic clearly highlighted those companies that truly care about their customers and which provide customer service excellence. If a company...

How do you know when your brand portfolio has too many variants? In my opinion, the answer is that it’s when you can’t answer that question! Can you? One...

In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about...

Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? Or do you consider it to be an integral...

Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in...

As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this...

One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning Customer Centricity, recently...

I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got...

Did the title that you've got data make you curious? Great!  Of course, in today's data-rich environment I'm not really suggesting that you ignore it...