Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for a web design company, most of my ideas are relevant whatever industry or profession you...

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare's reputation is not that great. But think again. I was recently...

How Can You Provide Better Services For Your Client? This is a great question isn't it? It was asked recently on Quora and I answered it, as I do many that are posed on topics such as brand building and...

What is the secret to success in business? That's easy! It's how well you know the competition. Alright, maybe this is a slightly over-simplified perspective, but it always surprises me how many companies work with a primarily internal focus. I...

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? Here are some tips and ideas for you to adopt - or adapt.   People This is the easiest of...

We are sweltering in the Northern Hemisphere with record temperatures, so here's a "cool" idea on how businesses can get ready for anything by applying these success factors. Every winter, the media is full of stories of record snowfalls somewhere...

Be a true leader; share this post with the members of your team who need the inspiration and support. Your boss expects you to be able to answer all his questions and especially to know your customers. Here are the...

One of C3Centricity's annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year's crop, with ideas on how you can get inspired to take action in your own...

"There may be customers without brands, but there are NO brands without customers!" I am often quoted as saying this and yet I still find most companies spend more time thinking about their brands than their customers, which is alarming...

I recently returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore, and I was blown away by the importance placed on customer-centricity during the whole event! From the opening keynote by Sitecore's CEO...