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The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes...
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13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that...
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Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each...
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Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler...
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10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become...
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Never Give Up! How to Succeed in Business When Everyone Else is Failing
We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I...
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Do Companies Still Benefit From Having a Market Research Department?
What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it...
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Your Brand has an Image, but Does it Have a Great Personality?
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality...
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one...
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The 23 Keys to Creating Raving Fans Part 2
This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™...
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The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am...
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How to Make a Great Customer-Centric Website Design
Website design is a variable that changes as fast, if not faster than we can get our latest creation published!...
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Customer Value Proposition: Why Product Value Comes First
Your customers only really care about themselves and your product's value to them!I've been a customer champion for most of...
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Forgotten Facts & Fantasies of Customer Delight
If you follow me on social media, you'll know that I've just returned from a three-week visit to Peru. I...
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Market Research & Insight’s New Role is Customer Centricity Champion
I've just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business...
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Market Research, Business Intelligence & Big Data: Have we Forgotten about Human Data?
The annual pilgrimage to the ESOMAR Conference took place last week in Dublin. I heard that there was much discussion,...
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Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more...
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Try a New Perspective on Business Intelligence: How to get More Impact & Answers
Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class...
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New Thinking for Old Ways of Business
I've just come back from IIeX-EU (Insight Innovation Exchange - Europe) in Amsterdam, and my head is full of exciting...
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Does your Organisation Really Need a Market Research Department? And in the Future?
There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer...
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The Great Trends Hoax: They don’t give a Business a Competitive Advantage
Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and...
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The 7 Essentials of Customer Centric Websites
I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the...
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Denyse’s Guest Blogging
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