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Denyse's Blog Post and Podcasts are for Every Executive Who Wants to Reignite Momentum in Their Careers and Companies

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

The 23 Keys to Creating Raving Fans Part 2

This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don't forget that you...

The 23 Keys to Creating Raving Fans Part 1

This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts...

How to Make a Great Customer-Centric Website Design

Website design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital...

24 Factors to Consider in Pricing your Product, Service or Solution.

We have a treat for you today. It's a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the...

Should CMOs Concentrate on Brand Building or Business Growth?

Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer?...

How to Sell More to Less People: Essentials of Segmentation

Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well...

How to Measure Customer-Centricity the Right Way

Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I hope), I spend a lot of my time...

The 5 Essential Rules of Customer Observation for Greater Business Success

One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but...

The Good, Bad and Downright Ugly Parts of a Head of Marketing Job

Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according to the latest Spencer Stuart...

A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer

What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be...