Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Our customers are getting smarter every day. But are we performing smart marketing too? I don't think so. When I have the chance to look at what most organisations are doing, I see that they are still living in the...

Although there is no magic bullet to transform your business into a successful powerhouse, I have witnessed similarities amongst those that grow more profitably. And what they have in common is the process steps of their business projects. Why not...

After the mid-year break - and this year it started way sooner thanks to covid-19 - most organisations get into their planning phase for the coming year in earnest. Do you know how you're going to beat the competition next...

Denyse Drummond-Dunn · You're missing out on A Free Communication Channel! (Any guesses what it is?) “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Are you as shocked as I am, to...

I've written a number of posts on innovation and yet I still get client requests to further help them innovate successfully! One of the favourite articles here on C3Centricity about the topic is "Improving Ideation, Insight & Innovation: How to...

Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Whether you believe that 60% of new product launches fail, or the number is 80%...

Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read "Customers Care About a Product’s Value, Not How the Company Treats Employees" now and catch up. I knew...

Your customers only really care about themselves and your product's value to them! I've been a customer champion for most of my career. But with the likes of Richard Branson saying it's employees first, customers second, my confidence was beginning to...

If you follow me on social media, you'll know that I've just returned from a three-week visit to Peru. I had the privilege of being the keynote speaker at IIEX-Latam in Lima and decided to take time off to visit...

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of years following the recession. Consumers are today even more price sensitive and are searching...