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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.
Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe on Apple Podcasts to get new...
Getting to Yes: A 7-step Roadmap to Successful Project Management
I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means that...
How the Best Marketers are Getting More Actionable Insights
Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer collaboration and...
The Best Ways To Improve Innovation With Better Ideation & Insights
One of the most frequent questions I get asked by my clients is how they can improve their innovation. Whether they are large or small, global or local...
What Customer First Strategies Really Are (And What They’re Not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on...
How Marketers Can Benefit From More Than Technology: Modern Marketing
Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly...
Ten Reasons Why You Should NOT Conduct Market Research
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for NOT running a...
Top 10 Posts on Brand Building Strategies of 2018
A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. This gives...
The Secrets to Growth. How to Get New Customers
This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for a web design...
What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence
If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and...