If you prefer to listen to our podcast
Smart Marketing for Smart Customers (What Marketers Need to Know Today)
Our customers are getting smarter every day. But are we performing smart marketing too? I don't think so. When I...
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7 Essential Steps to Successful Business Projects (A Useful Roadmap)
Although there is no magic bullet to transform your business into a successful powerhouse, I have witnessed similarities amongst those...
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Beat the Competition Next Year (Higher growth, profitability, innovation)
After the mid-year break - and this year it started way sooner thanks to covid-19 - most organisations get into...
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You’re missing out on A Free Communication Channel! (Any guesses what it is?)
Denyse Drummond-Dunn · You're missing out on A Free Communication Channel! (Any guesses what it is?) “Never miss an episode....
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How to Innovate Successfully (What You’re Still Getting Wrong!)
I've written a number of posts on innovation and yet I still get client requests to further help them innovate...
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A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)
Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new...
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Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions)
Last week I asked whether it is employees or customers who are more important to an organisation. If you missed...
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Customer Value Proposition: Why Product Value Comes First
Your customers only really care about themselves and your product's value to them!I've been a customer champion for most of...
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Forgotten Facts & Fantasies of Customer Delight
If you follow me on social media, you'll know that I've just returned from a three-week visit to Peru. I...
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Market Research & Insight’s New Role is Customer Centricity Champion
I've just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business...
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Market Research, Business Intelligence & Big Data: Have we Forgotten about Human Data?
The annual pilgrimage to the ESOMAR Conference took place last week in Dublin. I heard that there was much discussion,...
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Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more...
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Try a New Perspective on Business Intelligence: How to get More Impact & Answers
Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class...
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New Thinking for Old Ways of Business
I've just come back from IIeX-EU (Insight Innovation Exchange - Europe) in Amsterdam, and my head is full of exciting...
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