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Why Your AI Marketing Strategy Is Failing (And How to Fix It)
The promise of AI in marketing has never been greater! But if you're like most CPG CMOs, your AI investment...
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The Most Popular CPG BLOG Posts of 2024 on Consumer Centricity
Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the...
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Why Hyper-Personalisation Matters in Delighting Your Consumers
Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs,...
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Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25
The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Based on the results...
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Transforming Your Competitive Advantage with Radical Consumer Centricity
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions...
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The Ultimate Leadership Guide to Creating a Winning Consumer-First Culture
Claiming to be "consumer-centric" is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many...
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