This Blog is for everyone wanting to become more customer centric.
We cover both online and offline best practices from across the globe.
The Three Rules for Effective Customer Surveys
This week I bring you a thought-provoking Guest Post from Michael Gentle, Author, Speaker and Friend. How often do you answer customer surveys requesting feedback on using a product or…
5 Steps to Excel at Customer Centricity
Last weekend, I took a very early flight with BA out of Geneva and once again BA staff demonstrated their excellent customer centricity, which prompted this post. That morning, it…
Does your Company pass this Simple Test of Customer Centricity?
Over the last few weeks, I have been going into the webites of a number of major companies, not just CPG / FMCG, but also Finance, Leisure, Transport, Retail and…
How to use Social Media to Improve Customer Centricity
Are you looking for a way to shift your day-to-day business from a br and-centered way of thinking to a customer-centered way of acting? If so, look no further. This article will…
Honesty is the best Brand Policy
Whilst out shopping yesterday, I was attracted by a new chocolate bar (you will probably already know that I am an addict of new products as well as of chocolate!)….
Are you a Fan of your Customer?
All companies know the importance of being customer centric, but how many encourage ALL their employees to think about their customers and to try and serve them better ALL of…
How to choose your KPI’s
Your business plan should include for each br and or service, who you are targeting, as well as what actions you are going to take in the forthcoming period. Measurement…
How your Br and can make a Bigger Impression
One of the (many) reasons Coca Cola is so successful, is because consumers Trust the br and. They trust that it will refresh them and help them to enjoy a relaxing…
How to Create Better Vision
Every company today has a vision and mission statement that it shares both internally and externally, to explain who they are and what they want to achieve. Surprisingly – or…
Most Popular Posts
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The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts...
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The 23 Keys to Creating Raving Fans Part 2
This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don't forget that you c...
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Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...
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The 6 Best Ways to Show you Respect your Customers
More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...
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The 5 Essential Rules of Customer Observation for Greater Business Success
Denyse Drummond-Dunn · The 5 Essential Rules of Customer Observation for Greater Business Success
“Never miss an episode. Subscribe on Apple Podcasts to...
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From a Good to a Great Website: 9 Ways to Engage More Successfully
Denyse Drummond-Dunn · What makes a great website?
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”...