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In Today’s Competitive Market, AI is the Key to Winning Customer Loyalty
If you haven't already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the...
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Maximising Customer Value: Answering Your Top Questions About Customer Centricity
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when...
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The Little Known Disadvantages of a Customer-first Strategy
The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies...
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Lead a Customer-First Transformation: What Great Leaders Do
As a leader, you know that customer centricity is critical to the success of your business.However, it is not enough...
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The Power of Emotional Intelligence in Driving Business Growth
Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more...
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The Promise of AI and ML to Take Digital Marketing to the Next Level
Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if...
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Post Covid People are Searching for More Meaningful Connection & Engagement
I know, you probably don't want to read yet another article about the post-pandemic era. But bear with me; this...
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Why a Customer-First Strategy Is Your Best Business Investment
A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many...
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How Your Executive Team Can Ignite Enthusiasm for Your New Company Vision
Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just...
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7 Reasons Why Your Customer First Strategy Adoption Will Fail!
Every CEO knows that a stronger customer focus can be the answer to many - dare I say most? -...
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Win Online: 9 Ways to Make a Great Website that Engages More Successfully
What makes a great website? What makes a website great for your customers? What makes a website great for your...
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Essentials of a Customer First Strategy Every Industry Needs to Adopt
Every business should strive to improve their customers' experience with their products and services. Adopting a customer first strategy is...
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5 Powerful Ways to Upgrade Your Customer Journey Maps
Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries...
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7 Ideas from Great Leaders to Make Your Leadership Style More Effective
I'd like to start this post with a story about some great leaders. As you know, I published my book...
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The New Qualities for Customer Service Excellence
The covid pandemic clearly highlighted those companies that truly care about their customers and which provide customer service excellence. If...
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Brand Portfolio Strategy: Secrets of CPG Winners
How do you know when your brand portfolio has too many variants? In my opinion, the answer is that it’s...
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Adopting a Customer First Strategy. Even the Police Can Get it Right!
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore,...
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Packaging: Are You Using This Free Channel For Communicating With Your Customers?
Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?...
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10 Ways to Improve Customer Centricity Today
Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly...
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Are You Giving What Customers Want Today?
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want,...
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Denyse’s Guest Blogging
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