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Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Insight & Brand Growth

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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from...

The Power of Atomic Change to Unlock Quantum Growth in Any Business

Organizations must be agile and adaptable to thrive in today's rapidly evolving business landscape. This is why atomic change is...

Feedback Fuelled Success: The Dynamic Duo of Continuous Improvement and Customer Insights

Last week, I spoke about the importance of actioning customer feedback, so I would now like to focus on continuous...

Actioning Customer Feedback: The Secret to Turning Difficult Customers into Loyal Advocates

Difficult customers! Every business has them, and no one likes to get customer feedback that is challenging to handle. So...

A New Breakthrough Model of Customer Experience – Quantum Customer Centricity (QC2™)

The World Has Changed. Everyone is talking about the importance of customer centricity. But they should be actioning quantum customer...

Top Posts of 2023 on Customer Centricity

7 Secrets to Business Growth from Leading Global Brands

Whenever several people ask me to share my strategies for achieving business growth, it indicates that something significant is happening...

Using AI to Delight Your Customers With More AI (Authentic Interactions)

Artificial Intelligence (AI) has become an integral part of our daily lives and has revolutionized how we interact with technology...

Navigate a Challenging Business Environment and Stay Ahead of Your Competition

When facing a challenging business environment, which these days is true for almost every industry, companies don't always have the...

Customer Satisfaction Isn’t Enough: What Drives Loyalty

Customer satisfaction doesn't last as long as it used to.We've all become extremely demanding, thanks to constant new offers of...

7 Ways to Deliver Awesome Customer Service & Build Loyal Advocates

How can some companies deliver awesome customer service while others get it so totally wrong?! I want to share a...

Do Less Market Research But Know Much More About Your Customers

Do you always need the market research studies you run? You might have seen a recent post of mine on...

The Power of Creativity: How to Foster Innovation in Your Organization

How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of...

Building Customer Trust and Loyalty: The Foundation of Successful Businesses

In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and...

Top 10 Challenges Facing Companies When They Adopt a Customer-First Strategy

In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy....

Providing Amazing Customer Journeys by Leveraging the Power of Technology

Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of...

The Customer Retention Goldmine: How to Keep Customers Happy and Drive Exponential Growth

Customer retention is essential for the long-term success of any business. We all know happy customers are more likely to...

From Good to Extraordinary: Ignite Your Business with Personalized Customer Delight

It's time to move from customer satisfaction to customer delight. After all, no one wants to be good when they...

The Power of Real-Time Feedback to Drive Business Success

In today's fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital...