Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Here at C3Centricity, we publish books (Winning Customer Centricity), articles and training on customer centricity, because we're passionate about helping companies to successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one of our traditions has been...

Whenever several people ask me to share my strategies for achieving business growth, it indicates that something significant is happening in the marketplace. This is precisely what happened to me a few months ago. No less than two of my...

Artificial Intelligence (AI) has become an integral part of our daily lives and has revolutionized how we interact with technology and businesses. This post discusses how to use AI to enhance customer experience with another AI, authentic interactions. Over the...

When facing a challenging business environment, which these days is true for almost every industry, companies don't always have the time to make considered decisions. Agility has become a much-needed skill. So, how can companies be better prepared for whatever...

Customer satisfaction doesn't last as long as it used to. We've all become extremely demanding, thanks to constant new offers of innovation and novelty. Today, we want things better, faster and sometimes cheaper as well. And customer satisfaction is becoming...

How can some companies deliver awesome customer service while others get it so totally wrong?! I want to share a personal story of disinterested client support with you this week. From it, I have drawn seven learnings for everyone wanting...

Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question...

How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of your top three objectives! Innovation isn't just a buzzword; it's a critical component of success. Companies that embrace innovation consistently...

In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that sustain a business and drive customer retention, advocacy, and long-term profitability. In today’s competitive market...

In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace customer-centric practices. Numerous barriers can hinder the journey toward...