If you prefer to listen to our podcast
How to Easily Use Customer Co-creation for Profitable Growth
One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning...
Read More
The 6 Best Ways to Show you Respect Your Customers
I was recently asked to speak about how to build relationships with clients, in this case for a realtor association....
Read More
Got Data? It’s Never Big Enough For Business’s New Demands
Did the title that you've got data make you curious? Great! Of course, in today's data-rich environment I'm not really...
Read More
How Your Business Can Quickly Adopt a Customer First Strategy
Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another...
Read More
The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the...
Read More
5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a...
Read More
You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
The first step of any business is to identify the category in which they are competing. This may surprise you,...
Read More
How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack,...
Read More
The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes...
Read More
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that...
Read More
Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each...
Read More
Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler...
Read More
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become...
Read More
Never Give Up! How to Succeed in Business When Everyone Else is Failing
We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I...
Read More
Do Companies Still Benefit From Having a Market Research Department?
What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it...
Read More
Your Brand has an Image, but Does it Have a Great Personality?
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality...
Read More
Five Brilliant Ideas to Boost your Insight Development
Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one...
Read More
The 23 Keys to Creating Raving Fans Part 2
This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™...
Read More
The 23 Keys to Creating Raving Fans Part 1
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am...
Read More
How to Make a Great Customer-Centric Website Design
Website design is a variable that changes as fast, if not faster than we can get our latest creation published!...
Read More
Denyse’s Guest Blogging
Trending Posts
- Stop Losing the Second Buy: 7 First-Use Fixes That Drive Repeat Purchase Now
- 7 Ways QR Code Packaging Wins Trust and Repeat Purchases in CPG
- The Future of CPG: 2026 Consumer Trends for Loyalty and Growth
- Process Paralysis in CPG: How to Fix The Hidden Growth Killer
- AI Marketing Strategy for CPG: Your 2025 Playbook
