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Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

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Why Hyper-Personalisation Matters in Delighting Your Consumers

Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and...

Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Based on the results of...

Transforming Your Competitive Advantage with Radical Consumer Centricity

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions...

The Ultimate Leadership Guide to Creating a Winning Consumer-First Culture

Claiming to be "consumer-centric" is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many leaders...

Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency

As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods...

Top 10 Challenges of Mid-Sized CPG Companies: Insights, Statistics and Real-World Solutions

Executives and business owners of mid-sized CPG companies face a unique set of challenges that differ from those of startups...

7 Lessons on Customer Experience Excellence: Insights from a Personal Journey

Inspiration for Customer Experience (CX) excellence can come from the most unexpected places. As business leaders, we know that keeping...

10 Key Questions CPG Leaders Should Ask About Customer-First Strategies for Expanded Loyalty

CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial for distinguishing their brands. A customer-first strategy...

7 Proven Customer-Centric Strategies Smart CEOs Use to Drive Growth

Have you made changes to drive your business growth using customer-centric strategies that are based on current trends? Don't know...

How to Measure Customer Delight and Prove Its Impact on Brand Loyalty

As we all know, customer satisfaction is no longer enough to secure brand loyalty - if it ever was! Companies...

Surprising Solutions to the 9 Business Challenges of a Customer-First Strategy

Adopting a customer-first strategy is more than just an option these days. But did you know that, perhaps surprisingly, it...

Unlocking the Huge Untapped Potential for SMEs through the Superior Use of Data

All CEOs face many challenges, perhaps those of small and mid-sized companies more so than others. However, the current data-rich...

5 Key Trends to Business Success in 2024 using a Customer-First Strategy

As we debut the second half of the year, the ever-evolving landscape of customer experience (CX) is making business success...

A Comprehensive Guide to Overcoming the Most Common Data Integration Challenges

Insight development is based on gathering information, then data integration and analysis. However, organisations often find this challenging due to...

The Essential Customer-Centric Mission Statement for Achieving Success

A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It...

Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed...

Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer...

How to Triumph Over Budget Cuts and Prove Your Marketing ROI

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and...

B2B Secrets That Supercharge B2C Marketing

As has been claimed for decades, there are differences between B2C marketing strategies and business-to-business (B2B) strategies.However, as companies continue...