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5 Powerful Ways to Upgrade Your Customer Journey Maps
Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries...
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7 Ideas from Great Leaders to Make Your Leadership Style More Effective
I'd like to start this post with a story about some great leaders. As you know, I published my book...
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The New Qualities for Customer Service Excellence
The covid pandemic clearly highlighted those companies that truly care about their customers and which provide customer service excellence. If...
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Brand Portfolio Strategy: Secrets of CPG Winners
How do you know when your brand portfolio has too many variants? In my opinion, the answer is that it’s...
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Adopting a Customer First Strategy. Even the Police Can Get it Right!
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore,...
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Packaging: Are You Using This Free Channel For Communicating With Your Customers?
Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?...
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