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Promotional Effectiveness Reset for CPG
Promotions feel like the sensible lever when shoppers are acting cautious but leadership still wants growth. NielsenIQ’s Western Europe analysis for 2026...
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Why Mid-Level CPG Leaders Are the Fix, Not the Bottleneck to the New Growth Killer
Decision gridlock rarely looks dramatic. Calendars fill up. Decks get sharper. Teams stay “busy.” Yet launches slow, teams hesitate, and...
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How CPG Brands Earn the Shortlist and Protect Margin in the Agentic Commerce Era
Executive Summary A quiet shift is already underway across Europe. AI tools are starting to influence what people buy, even...
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When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
This post was prompted by the success of my keynote at IIeX APAC last month in Bangkok. The topic was...
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Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
Why CPG brands will win by giving people control (and why the mid-managers who lead this will rise fast) Executive...
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Synthetic Consumers Are Here: The New Insight Skill Is Building a “Human Truth Firewall”
Executive Summary Synthetic consumers and synthetic responses are moving fast from “interesting experiment” to “default workflow” across insights and innovation...
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From Dashboards to Direction: The New Standard for CPG Decision Making
Executive Summary Most CPG teams have never had more dashboards, trackers, and “always-on” reporting. Yet many organisations still struggle with...
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Raving Fans Are Not a Marketing Tactic. They Are a Profit Strategy for CPG Leaders
Executive Summary Most CPG companies invest heavily in new customer acquisition, yet quietly lose value through churn, shrinking loyalty, and...
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10 Outstanding Posts for Reigniting Your Career and Company Momentum
C3Centricity supports mid-sized (and larger!) business executives in reigniting the momentum of their companies and careers. We do this through...
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7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
Executive Summary Digital change used to be framed as a technology challenge. Recent evidence shows the weak link is human,...
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How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
EXECUTIVE SUMMARY CPG Sustainability has moved onto retailer and investor scorecards, which makes it a prime career platform for mid-level...
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How AI-Smart CPG Managers Protect Their Energy And Grow Their Careers
AI-smart CPG managers sit at the crossroads of demanding retailers, restless consumers and a wave of new tools that promise...
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From Dashboards to Direction: The New Standard for CPG Decision Making
Executive Summary Most CPG teams have never had more dashboards, trackers, and “always-on” reporting. Yet many organisations still struggle with...
Read More
Raving Fans Are Not a Marketing Tactic. They Are a Profit Strategy for CPG Leaders
Executive Summary Most CPG companies invest heavily in new customer acquisition, yet quietly lose value through churn, shrinking loyalty, and...
Read More
10 Outstanding Posts for Reigniting Your Career and Company Momentum
C3Centricity supports mid-sized (and larger!) business executives in reigniting the momentum of their companies and careers. We do this through...
Read More
7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
Executive Summary Digital change used to be framed as a technology challenge. Recent evidence shows the weak link is human,...
Read More
How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
EXECUTIVE SUMMARY CPG Sustainability has moved onto retailer and investor scorecards, which makes it a prime career platform for mid-level...
Read More
How AI-Smart CPG Managers Protect Their Energy And Grow Their Careers
AI-smart CPG managers sit at the crossroads of demanding retailers, restless consumers and a wave of new tools that promise...
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Why Most AI Pilots Stall And How Your Team Can Finally Win
Executive Summary Most mid-sized CPG companies are investing in AI but struggling to scale real business value. Studies show over 70% have launched pilots,...
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Stop Losing the Second Buy: 7 First-Use Fixes That Drive Repeat Purchase Now
Executive summary Most brands buy trial and then leak value in the first week! This is why you aren't getting...
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7 Ways QR Code Packaging Wins Trust and Repeat Purchases in CPG
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue,...
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The Future of CPG: 2026 Consumer Trends for Loyalty and Growth
Executive SummaryBy 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands...
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Process Paralysis in CPG: How to Fix The Hidden Growth Killer
Executive Summary (for busy CPG Execs) When mid-sized CPG brands stall, leaders often point to external threats—disruptive competitors, shifting consumers,...
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AI Marketing Strategy for CPG: Your 2025 Playbook
Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not...
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How Smart CPG Innovation Leaders Are Rewriting the Rules
Executive Summary Smart CPG innovation leaders know that their business landscape has reached a critical tipping point. With only 35%...
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How CPG Leaders Stay Ahead When Consumers Innovate Faster Than Brands
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in...
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AI Consumer Intelligence: What Smart CPG Leaders Do
EXECUTIVE SUMMARY: Consumer relevance begins with superior listening. The evidence shows that success belongs to those who can hear...
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The Hidden Danger of Being Your Company’s MVP (And 6 Smart Ways to Avoid Being Irreplaceable at Work)
Being irreplaceable at work might seem like the ultimate career achievement. But is it really? Picture this: You're sitting...
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The Invisible Gap: Why Mid-Level Managers Hold the Key to Inclusive Innovation
Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system....
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Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value
Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the...
Read MoreDenyse’s Guest Blogging
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