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Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Stop Losing the Second Buy: 7 First-Use Fixes That Drive Repeat Purchase Now

Stop Losing the Second Buy: 7 First-Use Fixes That Drive Repeat Purchase Now

Executive summary Most brands buy trial and then leak value in the first week! This is why you aren't getting...
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7 Ways QR Code Packaging Wins Trust and Repeat Purchases in CPG

7 Ways QR Code Packaging Wins Trust and Repeat Purchases in CPG

Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue,...
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The Future of CPG: 2026 Consumer Trends for Loyalty and Growth

The Future of CPG: 2026 Consumer Trends for Loyalty and Growth

Executive SummaryBy 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands...
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Process Paralysis in CPG: How to Fix The Hidden Growth Killer

Process Paralysis in CPG: How to Fix The Hidden Growth Killer

Executive Summary (for busy CPG Execs) When mid-sized CPG brands stall, leaders often point to external threats—disruptive competitors, shifting consumers,...
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AI Marketing Strategy for CPG: Your 2025 Playbook

AI Marketing Strategy for CPG: Your 2025 Playbook

Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not...
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How Smart CPG Innovation Leaders Are Rewriting the Rules

How Smart CPG Innovation Leaders Are Rewriting the Rules

Executive Summary Smart CPG innovation leaders know that their business landscape has reached a critical tipping point. With only 35%...
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