Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability
Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.
The Essential Customer-Centric Mission Statement for Achieving Success
A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It provides a clear direction and purpose, uniting the team towards shared objectives and fostering a sense of belonging. By guiding...
Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations
Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence. In this article, we'll explore ten common frustrations of...
Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal advocates? With...
How to Triumph Over Budget Cuts and Prove Your Marketing ROI
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Chief Marketing Officers (CMOs) face the dual challenges of...
How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets
As has been claimed for decades, there are differences between B2C marketing strategies and business-to-business (B2B) strategies. However, as companies continue to evolve in an increasingly digital landscape, these disparities, while significant, share the underlying goal of establishing meaningful connections...
The New Strategic Growth Blueprint for Successfully Reimagining Market Research
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often...
The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement
What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who...
The Power of Atomic Change to Unlock Quantum Growth in Any Business
Organizations must be agile and adaptable to thrive in today's rapidly evolving business landscape. This is why atomic change is more effective than quantum disruption. The traditional approach to turbulent times has always been a monumental, top-down transformation. But this...
Feedback Fuelled Success: The Dynamic Duo of Continuous Improvement and Customer Insights
Last week I spoke about the importance of actioning customer feedback, so I want to now focus on continuous improvement by using the information to optimise the brands and services you offer. The Customer's Need for Continuous Improvement The...
Actioning Customer Feedback: The Secret to Turning Difficult Customers into Loyal Advocates
Difficult customers! Every business has them, and no one likes to get customer feedback that is challenging to handle. So what's the secret to turning difficult customers into loyal advocates? The most important thing to remember is not to think...