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Denyse's Blog Post and Podcasts are for Every Executive Who Wants to Reignite Momentum in Their Careers and Companies

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

How to beat the competition

Beat the Competition Next Year (Higher growth, profitability, innovation)

After the mid-year break - and this year it started way sooner thanks to covid-19 - most organisations get into their planning phase for the coming year in...
Free communication on pack

You’re missing out on A Free Communication Channel! (Any guesses what it is?)

Denyse Drummond-Dunn · You're missing out on A Free Communication Channel! (Any guesses what it is?) “Never miss an episode. Subscribe on Apple Podcasts to...
How to innovate successfully

How to Innovate Successfully (What You’re Still Getting Wrong!)

I've written a number of posts on innovation and yet I still get client requests to further help them innovate successfully! One of the favourite articles...
actionable customer insight

A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)

Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they...
The customer is your answer, now what's your question!

Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions)

Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read "Customers Care About a Product’s...
Customers care about your product's value, not your employees

Customers Care About a Product’s Value, Not How the Company Treats Employees

Your customers only really care about themselves and your product's value to them! I've been a customer champion for most of my career. But with the likes...

Forgotten Facts & Fantasies of Customer Delight

If you follow me on social media, you'll know that I've just returned from a three-week visit to Peru. I had the privilege of being the keynote speaker at...

Market Research & Insight’s New Role is Customer Centricity Champion

I've just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business as usual. On Tuesday, I presented...

Market Research, Business Intelligence & Big Data: Have we Forgotten about Human Data?

The annual pilgrimage to the ESOMAR Conference took place last week in Dublin. I heard that there was much discussion, both on and off the stage, about Big...

Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of...

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