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Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.
Try a New Perspective on Business Intelligence: How to get More Impact & Answers
Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class keynote speakers opening the...
Does your Organisation Really Need a Market Research Department? And in the Future?
There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer is boss and such like. But there...
The Great Trends Hoax: They don’t give a Business a Competitive Advantage
Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and then taking pride in seeing that they were...
The 7 Essentials of Customer Centric Websites
I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the consumer in their name, so they should be...
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