Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.

Future of retail

Is the Future of Retail, Physical or Virtual? Is This Just a Reset or Do we Need a Full Reboot?

Will the future of retail be without physical outlets? I remember having a very interesting discussion with a new client a couple of years ago on exactly...
How to succeed

How to Succeed in Leadership, Marketing, Innovation and Insight

Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite quotes on the topic of success comes from...

How to Improve Customer Centricity in Hospitality

The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its...
Technology and customer understanding

Why Technology Won’t Help You Understand Your Customers

Were you surprised to read the title of this post? Do you believe that using technology to understand customers is the only way today? Then let me explain...

Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe on Apple Podcasts to get new...
project management concept

Getting to Yes: A 7-step Roadmap to Successful Project Management

I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means that...
more actionable insights

How the Best Marketers are Getting More Actionable Insights

Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer collaboration and...
innovation business

The Best Ways To Improve Innovation With Better Ideation & Insights

One of the most frequent questions I get asked by my clients is how they can improve their innovation.  Whether they are large or small, global or local...
A customer first strategy delights customers

What Customer First Strategies Really Are (And What They’re Not!)

Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on...
marketers

How Marketers Can Benefit From More Than Technology: Modern Marketing

Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly...

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