The Exciting Future of Brand Building comes from Customer Centricity

Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies.

Many organisations realised that it was time for a major overhaul of their primarily outbound strategies. Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Marketing had to find ways to stimulate more inbound engagements, but how?

However, after trying multiple inbound marketing strategies, they find that they are still irritating their customers with spammy emails, intrusive …

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