One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months.

Here is this year’s crop, with ideas on how you can get inspired to take action in your own marketing.

Interestingly, many marketing infographics that have been shared in the past year are actually about content marketing. It’s as if “true/traditional” marketing doesn’t exist any more. That in itself says a lot about the focus of marketers these days! Are they right to do so? I don’t think so, but let me know your opinion.

In the same way that new media channels were separated from traditional channels for a while. it seems that content marketing has also been separated from traditional marketing. This is wrong from my perspective, because content marketing has always existed, whether through communications on pack, in advertising or more recently on websites.

Anyway, here is this year’s crop of the best marketing infographics around. If yours is not among them then please add a link to your preference in the comments below.

 

The Most Shared Marketing Infographics of 2017

It makes sense that I start this post by taking a look at the most shared marketing infographics of last year. What is great about this post is that it is itself an infographic! It explains what makes a shareabale infographic.

Take a look at the six most shared posts and draw inspiration from their ideas, to create your own.

(Source: Infographic Journal)

(Click image to see full infographic)

 

 

Top Marketing Design Trends 

With the rapid expansion in offers online, websites can no longer satisfy their audience by just adding content. They need to regularly update their design too, to stay fresh and appealing to changing preferences. (C3Centricity does this annually; le me know what you think when we relaunch our new design in a couple of weeks)

This infographic summarises beautifully the trends for the coming year. Check your own site against these images and if you find yours lacking in any way then an update should be planned – sooner rather than later!

(Source: Shutterstock) 

(Click image to see full infographic)

 

 

The Meaning of Colours by Culture

If you work globally then you already know that while we are all human beings, we are not all the same. This is particularly true in terms of our associations with colour.

These differences come from a wide variety of sources; from tradition, to history and even from the impact of the most popular brands.

So it is important that if you are responsible for a brand globally, or sometimes even regionally, that you understand the nuances in interpretation of your brand’s pack and communication by the colours used.

This infographic, while it may seem complex at first view, will become your best friend once you understand how to look at it.

(Source: Information is Beautiful)

(Click image to see full infographic)

 

Content Marketing Uses

This is a small but useful graphic – I don’t think it is “officially” an infographic but I’ve used the term widely as you have seen – that explains the differing uses of content in marketing. Continue Reading