Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miami University a few years ago on brand image and personality. These are two vital elements of branding. They need to be clear and consistently represented in all your communications.
If you’re having issues with your own brand in either of these areas, then you’ll find the following article both interesting and valuable.
Why We Buy Brands
According to Wikipedia, a brand is:
“a set of marketing and communications methods