Denyse's Blog Post and Podcasts are for Every Executive Who Wants to Reignite Momentum in Their Careers and Companies

Adopting a customer-first strategy is more than just an option these days. But did you know that, perhaps surprisingly, it can answer most business...

All CEOs face many challenges, perhaps those of small and mid-sized companies more so than others. However, the current data-rich environment offers an...

As we debut the second half of the year, the ever-evolving landscape of customer experience (CX) is making business success even more challenging than...

Insight development is based on gathering information, then data integration and analysis. However, organisations often find this challenging due to...

A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It provides a...

Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining...

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer...

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our...

As has been claimed for decades, there are differences between B2C marketing strategies and business-to-business (B2B) strategies. However, as companies...

It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular!...