Exactly What You’re Getting
First of all, this isn’t like any other business book you’ve ever read. For starters, it has fifty chapters! But each chapter is only two pages long. Now you might be thinking that this doesn’t sound like much, but just look what’s packed into each chapter:
It starts with an inspiring quote and a fun cartoon. It includes an objective for the week, the actions to be taken, as well as examples and ideas from companies who have already succeeded in the area. There is no fluff, no long-winded explanations to get an idea across. Just globally tested strategies and tactics that work.
From the Globally Acclaimed Expert in Customer First Strategy
Dear Marketer and Insight Specialist,
It’s your time. Time to get recognition of your potential. Time to lead your organisation along the journey to customer centricity, to adopt a customer first strategy.
Hi there, my name is Denyse Drummond-Dunn and I am President and Chief Catalyst at C3Centricity. My passion is helping people to put their customers first. Thanks to a long career working in such amazing global companies as Nestle, Philip Morris and Gillette, I now help organisations in many different industries to grow faster and more profitably by adopting a customer first strategy.
My blog posts have been featured on:
- CustomerThink (http://customerthink.com/author/denysedd/)
- Business2Community (https://www.business2community.com/author/denyse-drummond-dunn)
- MarketingProfs (https://www.marketingprofs.com/authors/3024/denyse-drummond-dunn)
- GreenBookBlog (https://greenbookblog.org/author/dddunn/)
- Journal of creating value (https://journals.sagepub.com/doi/abs/10.1177/2394964316628925?journalCode=jcva)
- GRBN (https://www.roiofinsights.com/measuring-roi-enabling-insights-foundation-customer-centricity/)
- MarTech Zone (https://martech.zone/customer-centric-website/)
This is what some global experts say about the book:
Before you go any further, I want you to Read This Disclaimer:
Please understand that I’m not implying that if you follow the roadmap laid out in the 50 chapters of this book, that you are guaranteed to grow your business.
I have the benefit of practicing marketing and customer engagement for over 30 years, and have worked in some of the best marketing organisations on this planet. Companies like Gillette, Philip Morris International, Nestle, Unilever and The Coca-Cola Company.
The average marketer who buys any book isn’t assured of the success of these companies.
Your results will depend upon many factors, including but not limited to your background, your experience, the effort you put in and the support network you manage to gather around you.
All businesses demand consistent effort and action. If you're not willing to accept that, then please DO NOT BUY THIS BOOK!
With that said … let me start by explaining the content in even more detail.
Like I said earlier, there's more to this little book than "just" customer centricity. Here's a small look into what you're getting...
- Exactly how to identify the category in which you are competing – and it if often not the one you think you are! Page 4.
- Why you need to ignore many category users and only target the users who are most interested in what you have to offer AND which make the best business sense to go after. Page 8
- Seven ways to make the customer more visible in your organisation. Page 28.
- Why trend following is not enough to prepare your company for all future opportunities and threats, and what you need to do instead. Page 34.
- A more successful way to roll out new products and services than mere geographical proximity. Page 36.
- What your website needs to include for maximum customer satisfaction and trust. Page 44.
- How to expand your innovation beyond the funnel and introduce new levers for greater potential success. Page 50.
- Why your packaging deserves a revamp so it does more than just protect your product’s contents. Page 64.
- Understand what your company and brand images are across different subgroups and how to then use this information to optimise advertising and communications. Page 70.
- Review your current pricing practices and learn how to optimise prices for sales and profit. Page 78.
- Identify the key performance indicators (KPIs) that will help you follow your adhesion to a customer-first strategy adoption. Page 82.
- Understand what and how to integrate information from multiple sources. Page 92.
- Update your insight development process with three steps, which most organisations don’t know and dooms them to failure. Page 98.
- Learn how to share knowledge and information internally or across the globe with more powerful reports and presentations. Page 100.
I bet you’re thinking WOW, that’s a lot of content! And you’d be right ... incredible value from such a small book, that you will return to it year after year. And it's really just the beginning of your customer-centric journey.” By “I bet you’re thinking WOW, that’s a lot of content! And you’d be right ... it provides incredible value for such a small book. You will want to read it and reference the ideas it contains again and again, year after year. The first time you read it is really just the beginning of your customer-centric journey.
I have spent my whole career of over thirty years, learning best practices in customer understanding and satisfaction. I am now excited to be sharing with you in this book, what I learnt from working with some of the best global marketers in the world.
But it gets even better, because you're also getting ...
Access to my Exclusive
“C3C Evaluator™ Tool”
which will precisely pinpoint where you are on your customer-first journey of change.
That’s a US$99 value, yours for free, as a thanks for buying the book. It will also indicate exactly which section you should prioritise if you want to immediately start working on the area of most opportunity for improvement.
At the end of each chapter, there is also a simple evaluation matrix, which you can complete as you take the recommended actions. It will be invaluable to you to follow your progress from month to month, or even year to year. There is so much content in this book that you will have a detailed roadmap for improvement for years to come.
And the best part of this is that it's ...
Relevant whether you work in a Large Multinational, Middle-sized corporation or a small local business.
The principles and best practices may come from my experience working with many of the Fortune 500 conglomerates, but I’ve used the exact same tools and processes with local small businesses too and they work every time!
When you use the ideas and examples shared in this book, two things will happen.
First, you'll have a clear roadmap to follow, to grow your business and its profitability, through increased customer understanding. This is really important because it sets you up for a long-term relationship with them, where they're significantly more likely to become a loyal customer and an enthusiastic advocate of your brand.
The next thing you'll notice is this:
You’ll know how to understand your customers better than you ever thought possible!
And you'll do it without always running to conduct market research. This alone will save you tens of thousands in data gathering and reports that sit on your shelf gathering dust – Just look up; I bet you have a few of those in your office right now, don’t you?!
The reason why this book can also save you money is because I share many ways for you to get to know your customers more intimately than you ever have before. And most of them are free! Yes, you read that right, FREE!
Here's What To Do Next
The "cost" of this book is just $12.00, and you get instant access to download it. Imagine, you can already start taking actions today!
As soon as you place your order, you'll get an automated receipt with a link to download the book directly in your email. AND your secret code to get FREE access to the C3C Evaluator™ Tool.
You can access them anywhere, anytime, without having to wait for the postman to deliver your book or to answer the quiz.
Oh, and in case you're wondering why it’s so inexpensive, let me assure you.
THERE IS NO CATCH!
I know there are many websites out there that seem to offer you a great deal, but then you find you have been put on some monthly charge program without even realising it.
This isn't the case with this offer.
There is NO hidden catch. No "continuity program" you have to try or anything even remotely like that.
I'm literally giving you this entire book, for $12.00, as a means of "putting my best work in your hands" and demonstrating real value for you.
My hope is that you'll love it and that this becomes the start of a good business relationship between us.
But with all that said, there is ONE thing you should keep in mind:
Time Is Of The Essence
I take a loss when selling the book at this price.
So why would I do that?
Simple. I'm making this offer with the idea that you'll be delighted with its contents, and you'll want to do more business with me in the future.
I'm betting that you'll enjoy the book so much, you'll call and ask to organise an in-house presentation or training with me.
Anyway - with all of that said, this is a limited offer.
You're Also Getting Access to me C3C Evaluator™ Tool for Free
This will show you exactly which of the four areas offers you the most opportunity for improvement. So you can prioritise that section of the book to start with, if you prefer. Or you can go through it from beginning to end, in the order of the 50 chapters.
Oh. And in case you're wondering ...
Yes, of course there's a money-back guarantee.
In fact, I think it's ...
The Best Guarantee In The World
I am offering a 100% Guarantee that you'll love this book or I'll return your $12.00 and let you keep the book too!
That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your $12.00 with no questions asked.
How's that for fair?
Praise for the book
A great addition to my business tool kit!
7 June 2015 - Published on Amazon.com
Whether a seasoned professional or just starting out in the world of business, this book is a great reminder that the customer is the most important part of business. Read it all the way through at the start then read it again, week by week one chapter at a time. Putting the customer at the center of a business really is a journey and this book will become a handy, often referenced tool in my toolkit.
A read to enjoy
06 May 2015 - Published on Amazon.com
A fascinating read - easy, precise and exact. A MUST read for all those who care about their customers. It is obvious that the author has vast experience in the field and is enthusiastic in promoting all aspects of 'Customer Centricity'.
I wish her well with this book and look forward to further publications from Denyse Drummond-Dunn.
kind of a book you would have liked to write
01 June 2015 - Published on Amazon.com
Finally a sensible book on Customer Centricity
18 June 2015 - Published on Amazon.com
This Is A Limited Time Offer, So Claim Your Copy Before They're All Gone
Thanks for taking the time to read this letter. It is unusually long for me, isn’t it?
Here’s to your journey to increased customer centricity!
P.S. In case you're one of those people (like me, I admit it) who just skips to the end of a page to see the price first, then here's the deal:
I'm offering you a 50-chapter, 135-page book that gives you a roadmap to simply and easily adopt a customer-first strategy right now!
The book is $12.00.
I'm also offering you one free access to our C3C Evaluator™ Tool. This will provide you with a clear evaluation of your organisation’s current strengths and development opportunities, in the four foundational areas of a customer-first strategy.
What's important about this is that it enables you to immediately prioritise the first area where you will make the quickest improvements that both your customers and employees will notice.
With such rapid progress, the remaining changes become even easier to implement. Everyone will be excited and inspired to continue to take more of the actions laid out in the book.
This is a very limited offer because it's a market test to showcase my new-look website.
There is no "catch" to this offer. You will not be signing up for any "trial" or some monthly program or anything like that.
In fact, if you don't like the book let me know and I'll even give you back the $12.00. You don't even need to send the book back.
Click here and claim your copy now. You won't regret it.
DISCLAIMER: Please understand that I’m not implying that if you follow the roadmap laid out in the 50 chapters of this book that you are guaranteed to grow your business. I have the benefit of practicing marketing and customer engagement for over 30 years, and have worked with some of the best marketing organisations on this planet. Companies like Gillette, Philip Morris International, Nestle, Unilever and The Coca-Cola Company. The average marketer who buys any book isn’t assured of the success of these companies. Your results will depend upon many factors, including but not limited to your background, your experience, the effort you put in and the support network you manage to gather around you. All businesses demand consistent effort and action. If you're not willing to accept that, then please DO NOT GET THIS BOOK.
Copyright 2019 – Denyse Drummond-Dunn T/A C3Centricity™
Chemin des Prelets 13, CH – 1027 – Lonay (+41 79 933 9789) - All Rights Reserved