New Book Reveals

How To Adopt a Customer-First Strategy

And Grow 3 Times Faster! (it’s a fact!)

If you’d like to sell more products or services – and who wouldn’t? – then this will be the most important book you’ll ever read!


Paul Polman, Former CEO of Unilever called it:

A must-read for Today’s and Tomorrow’s Marketeers.

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Exactly What You’re Getting

This isn’t like any other business book you’ve ever read!

It’s SHORT, it’s attractive, it’s FUN to read – but most importantly of all, it’s ACTIONABLE! Each chapter is only two pages long, so IT’S easy to get inspiration whenever you have a couple of minutes.

Look what’s packed into each chapter:

  • An inspiring quote

  • A fun cartoon

  • An objective for the week

  • The suggested actions to take

  • Examples and ideas from companies who have already succeeded in the area.

There is no fluff, no long-winded explanations to get an idea across. Just globally tested strategies and tactics that WORK!

From the Globally Acclaimed Expert in Customer First Strategy

Dear Marketer and Insight Specialist,

It’s your time. Time to get recognition of your potential. Time to lead your organisation along the journey to customer centricity, to adopt a customer first strategy.


Hi there, my name is Denyse Drummond-Dunn and I am President and Chief Growth Catalyst at C3Centricity. My passion is helping people to put their customers first. Thanks to a long and successful career working in such amazing global companies as Nestle, Philip Morris and Gillette, I now help organisations in many different industries to grow faster and more profitably by adopting a customer first strategy.

As Featured in:

My blog posts have been featured on:

It’s a simple and enjoyable read.

The whole book is just 135 pages long and 50 chapters, one for each week of the year. And as each chapter is only two pages long, you can easily read one – or more if you like – in a coffee break or a spare moment during your day. And with the new ideas and inspiring examples you find in it, that leaves you the rest of the week to take the suggested actions.

But It’s About FAR MORE Than Just Customer Centricity.

It covers the four major areas that need attention when you want to adopt a customer-first strategy. These are:


Your Company


Your Customer


Your Brands

internal process

Your Processes

The book goes into all the elements of these four topic areas and is packed full with ideas of actions you can take.

  • Use this book to restructure your organisation around the customer and develop a more inspiring mission, vision and strategy.
  • Learn how to identify the very best customers for each of your offers, and then connect and engage them, so you build your understanding of their needs and desires.
  • Grow your brands through optimised positioning and break free of the innovation box that I bet you find yourself in on a regular basis.
  • Make your changes last through the company-wide adoption of improved processes for insight generation, communications development and knowledge sharing.

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This is what some global experts say about the book:

Anita Williams Weinberg, CEO VerbStudios

Winning Customer Centricity is brimming with smart, easy-to execute ideas that will help you re-tool your business and put your customers front-and-centre, right where they belong. If you’re in business today, Denyse’s book is a must-have. No excuses; go out and get it!

Anita Williams Weinberg
CEO VerbStudios

David Armano, Global Strategy Director Edelman Digital

Most companies want to be customer centric, but in reality, few are. Denyse lays our the core foundational elements needed from organizational design to company culture to instill customer centricity at the heart of an organization. This is a must read for organizations ready and willing to put their customer needs at the core of business decisions.

David Armano
Global Strategy Director Edelman Digital

Martyn Etherington, CMO Mitel, author of Diary of a CMO

Can you answer this one simple question? Who are our customers and how do they buy? If your answer is no, Winning Customer Centricity is for you; and even if you think that you know your customers, this book will give you some personal epiphanies on your journey to truly knowing who your customers are.

Martyn Etherington
CMO Mitel, author of Diary of a CMO

Prof. Dominique Turpin, President IMD

Putting the customer first has been, is and will remain the whole focus of marketing for many decades. What seems like a simple, “good common sense” idea is so hard to put into meaningful actions that many companies continue to struggle with the execution of customer focus. In Winning Customer Centricity, Denyse Drummond-Dunn provides hands-on recommendations on how to implement a successful customer strategy execution within 50 weeks! It works; her advice will do wonders for your company and your clients!

Prof. Dominique Turpin
President IMD

Paul Polman wcc

Despite my trying to practice it every day, Denyse’s book Winning Customer Centricity still provided me with some fresh and practical new thinking, and much needed discipline that I will take back to work. A must-read for today’s and tomorrow’s marketeers.

Paul Polman
CEO Unilever

Before you go any further, I want you to Read This Disclaimer:

Please understand that I’m not implying that if you follow the roadmap laid out in the 50 chapters of this book, that you are guaranteed to grow your business.

I have the benefit of practicing marketing and customer engagement for over 30 years, and have worked in some of the best marketing organisations on this planet. Companies like The Coca-Cola Company, Unilever, Carlsberg, Hero, Nestle, Gillette and Philip Morris International.

The average marketer who buys any book isn’t assured of the success of these companies.

Your results will depend upon many factors, including but not limited to your background, your experience, the effort you put in and the support network you manage to gather around you.

All businesses demand consistent effort and action. If you're not willing to accept that, then please DO NOT BUY THIS BOOK!

With that said … let me start by explaining the content in even more detail.

Like I said earlier, there's more to this little book than "just" customer centricity. Here's a small look into what you're getting...

  • Exactly how to identify the category in which you are competing – and it if often not the one you think you are! Page 4.
  • Why you need to ignore many category users and only target the users who are most interested in what you have to offer AND which make the best business sense to go after. Page 8
  • Seven ways to make the customer more visible in your organisation. Page 28.
  • Why trend following is not enough to prepare your company for all future opportunities and threats, and what you need to do instead. Page 34.
  • A more successful way to roll out new products and services than mere geographical proximity. Page 36.
  • What your website needs to include for maximum customer satisfaction and trust. Page 44.
  • How to expand your innovation beyond the funnel and introduce new levers for greater potential success. Page 50.
  • Why your packaging deserves a revamp so it does more than just protect your product’s contents. Page 64.
  • Understand what your company and brand images are across different subgroups and how to then use this information to optimise advertising and communications. Page 70.
  • Review your current pricing practices and learn how to optimise prices for sales and profit. Page 78.
  • Identify the key performance indicators (KPIs) that will help you follow your adhesion to a customer-first strategy adoption. Page 82.
  • Understand what and how to integrate information from multiple sources. Page 92.
  • Update your insight development process with three steps, which most organisations don’t know and dooms them to failure. Page 98.
  • Learn how to share knowledge and information internally or across the globe with more powerful reports and presentations. Page 100.

I bet you’re thinking WOW, that’s a lot of content! And you’d be right ... incredible value from such a small book, that you will return to it year after year. And it's really just the beginning of your customer-centric journey.” By “I bet you’re thinking WOW, that’s a lot of content! And you’d be right ... it provides incredible value for such a small book. You will want to read it and reference the ideas it contains again and again, year after year. The first time you read it is really just the beginning of your customer-centric journey.

I have spent my whole career of over thirty years, learning best practices in customer understanding and satisfaction. I am now excited to be sharing with you in this book, what I learnt from working with some of the best global marketers in the world.

But it gets even better, because you're also getting ...

Access to my Exclusive

“C3C Evaluator Tool”

which will precisely pinpoint where you are on your customer-first journey of change.

That’s a US$99 value, yours for free, as a thanks for buying the book. It will also indicate exactly which section you should prioritise if you want to immediately start working on the area of most opportunity for improvement.

At the end of each chapter, there is also a simple evaluation matrix, which you can complete as you take the recommended actions. It will be invaluable to you to follow your progress from month to month, or even year to year. There is so much content in this book that you will have a detailed roadmap for improvement for years to come.

And the best part of this is that it's ...

Relevant whether you work in a Large Multinational, Middle-sized corporation or a small local business.

The principles and best practices may come from my experience working with many of the Fortune 500 conglomerates, but I’ve used the exact same tools and processes with local small businesses too and they work every time!

When you use the ideas and examples shared in this book, two things will happen.

First, you'll have a clear roadmap to follow, to grow your business and its profitability, through increased customer understanding. This is really important because it sets you up for a long-term relationship with them, where they're significantly more likely to become a loyal customer and an enthusiastic advocate of your brand.

The next thing you'll notice is this:

You’ll know how to understand your customers better than you ever thought possible!

And you'll do it without always running to conduct market research. This alone will save you tens of thousands in data gathering and reports that sit on your shelf gathering dust – Just look up; I bet you have a few of those in your office right now, don’t you?!

The reason why this book can also save you money is because I share many ways for you to get to know your customers more intimately than you ever have before. And most of them are free! Yes, you read that right, FREE!

Here's What To Do Next

The "cost" of this book is just $12.00, and you get instant access to download it. Imagine, you can already start taking actions today!

As soon as you place your order, you'll get an automated receipt with a link to download the book directly in your email. AND your secret code to get FREE access to the C3C Evaluator™ Tool.

You can access them anywhere, anytime, without having to wait for the postman to deliver your book or to answer the quiz.

Oh, and in case you're wondering why it’s so inexpensive, let me assure you.

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I know there are many websites out there that seem to offer you a great deal, but then you find you have been put on some monthly charge program without even realising it.

This isn't the case with this offer.

There is NO hidden catch. No "continuity program" you have to try or anything even remotely like that.

I'm literally giving you this entire book, for $12.00, as a means of "putting my best work in your hands" and demonstrating real value for you.

My hope is that you'll love it and that this becomes the start of a good business relationship between us.

But with all that said, there is ONE thing you should keep in mind:

Time Is Of The Essence

I take a loss when selling the book at this price.

So why would I do that?

Simple. I'm making this offer with the idea that you'll be delighted with its contents, and you'll want to do more business with me in the future.

I'm betting that you'll enjoy the book so much, you'll call and ask to organise an in-house presentation or training with me.

Anyway - with all of that said, this is a limited offer.

You're Also Getting Access to my C3C Evaluator™ Tool for Free

This will show you exactly which of the four areas offers you the most opportunity for improvement. So you can prioritise that section of the book to start with, if you prefer. Or you can go through it from beginning to end, in the order of the 50 chapters.

Oh. And in case you're wondering ...

Yes, of course there's a money-back guarantee.

In fact, I think it's ...

The Best Guarantee In The World

I am offering a 100% Guarantee that you'll love this book or I'll return your $12.00 and let you keep the book too!

That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your $12.00 with no questions asked.

How's that for fair?

Praise for the book

 Kindle Customer

  A great addition to my business tool kit!

7 June 2015 - Published on

Whether a seasoned professional or just starting out in the world of business, this book is a great reminder that the customer is the most important part of business. Read it all the way through at the start then read it again, week by week one chapter at a time. Putting the customer at the center of a business really is a journey and this book will become a handy, often referenced tool in my toolkit.


A read to enjoy

06 May 2015 - Published on

A fascinating read - easy, precise and exact. A MUST read for all those who care about their customers. It is obvious that the author has vast experience in the field and is enthusiastic in promoting all aspects of 'Customer Centricity'.
I wish her well with this book and look forward to further publications from Denyse Drummond-Dunn.


kind of a book you would have liked to write

01 June 2015 - Published on

kind of a book you would have liked to write , clear, very well structured, practical, concrete and so useful.50 weeks learning, perfect.
One person found this helpful

Joseph Johnson

Finally a sensible book on Customer Centricity

18 June 2015 - Published on

This is a timely book. Denyse provides a great "workbook" that is practical and easy to follow. I also like the "bite-sized" portions of each topic and the breadth of coverage. Both managers and educators will find the book very useful. Kudos Denyse.

This Is A Limited Time Offer, So Claim Your Copy Before They're All Gone

Thanks for taking the time to read this letter. It is unusually long for me, isn’t it?

Here’s to your journey to increased customer centricity!

rings cc

Denyse Drummond-Dunn

P.S. In case you're one of those people (like me, I admit it) who just skips to the end of a page to see the price first, then here's the deal:

I'm offering you a 50-chapter, 135-page book that gives you a roadmap to simply and easily adopt a customer-first strategy right now!

The book is $12.00.

I'm also offering you one free access to our C3C Evaluator™ Tool. This will provide you with a clear evaluation of your organisation’s current strengths and development opportunities, in the four foundational areas of a customer-first strategy.

What's important about this is that it enables you to immediately prioritise the first area where you will make the quickest improvements that both your customers and employees will notice.

With such rapid progress, the remaining changes become even easier to implement. Everyone will be excited and inspired to continue to take more of the actions laid out in the book.

This is a very limited offer because it's a market test to showcase my new-look website.

There is no "catch" to this offer. You will not be signing up for any "trial" or some monthly program or anything like that.

In fact, if you don't like the book let me know and I'll even give you back the $12.00. You don't even need to send the book back.

Click here and claim your copy now. You won't regret it.

DISCLAIMER: Please understand that I’m not implying that if you follow the roadmap laid out in the 50 chapters of this book that you are guaranteed to grow your business. I have the benefit of practicing marketing and customer engagement for over 30 years, and have worked with some of the best marketing organisations on this planet. Companies like Gillette, Philip Morris International, Nestle, Unilever and The Coca-Cola Company. The average marketer who buys any book isn’t assured of the success of these companies. Your results will depend upon many factors, including but not limited to your background, your experience, the effort you put in and the support network you manage to gather around you. All businesses demand consistent effort and action. If you're not willing to accept that, then please DO NOT GET THIS BOOK.

Copyright 2019 – Denyse Drummond-Dunn T/A C3Centricity™

Chemin des Prelets 13, CH – 1027 – Lonay (+41 79 933 9789) - All Rights Reserved

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