brand-innovation - c3centricity

The Power of Real-Time Feedback to Drive Business Success

In today's fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital...

The Promise of AI and ML to Take Digital Marketing to the Next Level

Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if...

Win Online: 9 Ways to Make a Great Website that Engages More Successfully

What makes a great website? What makes a website great for your customers? What makes a website great for your...

7 Ideas from Great Leaders to Make Your Leadership Style More Effective

I'd like to start this post with a story about some great leaders. As you know, I published my book...

The New Qualities for Customer Service Excellence

The covid pandemic clearly highlighted those companies that truly care about their customers and which provide customer service excellence. If...

5 Secrets You Need to Know About Brand Portfolio Success

How do you know when your brand portfolio has too many variants? In my opinion, the answer is that it’s...

Packaging: Are You Using This Free Channel For Communicating With Your Customers?

Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?...

10 Ways to Improve Customer Centricity Today

Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly...

The Exciting Future of Brand Building comes from Customer Centricity

Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the...

5 Rules for Rolling Out a Successful Local Brand into Global Markets

I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a...

You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)

The first step of any business is to identify the category in which they are competing. This may surprise you,...

How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!

How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack,...

The Risks of Not Knowing All 12 Essential Elements of Your Target Customer

I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes...

13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that...

10 Ways to Immediately Improve Your Customer Centricity

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become...

Never Give Up! How to Succeed in Business When Everyone Else is Failing

We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I...

Your Brand has an Image, but Does it Have a Great Personality?

Your brand is not what you think it is! It's what your customers think it is; its brand image, personality...

Five Brilliant Ideas to Boost your Insight Development

Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one...

The 23 Keys to Creating Raving Fans Part 2

This is the second part of "The 23 Keys to Creating Raving Fans" post by Alan Hale from CMG (Consight™...

How to Make a Great Customer-Centric Website Design

Website design is a variable that changes as fast, if not faster than we can get our latest creation published!...

24 Factors to Consider in Pricing your Product, Service or Solution.

We have a treat for you today. It's a guest post from the highly respected global expert on customer centricity,...

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