Denyse's Blog Post and Podcasts are for Every Executive Who Wants to Reignite Momentum in Their Careers and Companies

Every business should strive to improve their customers' experience with their products and services. Adopting a customer first strategy is therefore often...

Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries are still in...

I'd like to start this post with a story about some great leaders. As you know, I published my book Winning Customer Centricity a few years ago. And being...

The covid pandemic clearly highlighted those companies that truly care about their customers and which provide customer service excellence. If a company...

How do you know when your brand portfolio has too many variants? In my opinion, the answer is that it’s when you can’t answer that question! Can you? One...

In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about...

Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? Or do you consider it to be an integral...

Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in...

As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this...

One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning Customer Centricity, recently...